- Younger Travelers Taking To Cruise Voyages
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 18, 2023
Younger travelers are discovering the economy and convenience of cruise ship trave ...
- Sonesta Hotels Debuts 'Whisper' Campaign To Highlight Hospitality
MAD, Fern Siegel - Monday, July 17, 2023
The work used influencers to underscore its point: The brand is t ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- AI Version Of JLo Cruises With Virgin Voyages
MAD, Fern Siegel - Wednesday, July 5, 2023
Utilizing augmented reality, the cruise line enabled an AI version of J ...
- Delsey Paris Travels The Globe With 'Fisheye'
Out to Launch, Fern Siegel - Monday, July 3, 2023
The work is targeted to Gen Z's ambitions and appreciation of vibra ...
- North Carolina Gets 'Real,' Encourages Responsible Outdoor Recreation
MAD, Fern Siegel - Wednesday, June 28, 2023
The state wants its millions of visitors to help grow tourism ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- 'The Washington Post' Collaborates With Marriott On Regenerative Travel Content Again
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
Regenerative travel is described as "travel with purpose." The first episode featur ...
- Visit Tampa Bay Heats Up Gulf Coast Travel
MAD, Fern Siegel - Monday, June 19, 2023
Ads run through August in Atlanta, Orlando and Miami-Fort Lauderdale, targeting bo ...
- 'Five' Hop On Great Western Railway To Celebrate Train Travel
MAD, Fern Siegel - Friday, June 16, 2023
The TV ad highlights the benefits of trains: speed, sustainability, comfort a ...
- Digital Octopus: Some Consumers Are Buying Almost Everything Online
Email Insider, Ray Schultz - Thursday, June 15, 2023
Shoppers, 44% of whom spend 2-3 hours a day online, are buyi ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- 'Swiping America' Is First Dating Show Inspired By Dating Apps
TVBlog, Adam Buckman - Thursday, June 15, 2023
Four New Yorkers travel out of their comfort zones to find lo ...
- Samsonite Pitches Nostalgic Travel To Drive Excitement
MAD, Fern Siegel - Tuesday, June 13, 2023
The imagery, from the 1970s, evokes youth and excitement. The pitch: Trav ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- Travel To Go: There's Still Time To Drive Summer Bookings With Email
Email Insider, Ray Schultz - Friday, May 26, 2023
Few trips are initially booked because of email messages, but email h ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Conan Goes Away, Comes Back With New HBO Max Show
TVBlog, Adam Buckman - Tuesday, May 23, 2023
Warner Bros. Discovery has ordered Conan O'Brien to go away, but ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- With Attendance Down, Six Flags Will Pilot Surge Pricing
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
The theme park company is looking for new ways to entice summ ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big Comeback
MAD, Steve McClellan - Monday, May 1, 2023
According to a Dentsu study inflation is a worry but not ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...