- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season
MAD, David Abbey - Tuesday, October 28, 2025
The story of influencer marketing has shifted from celebrity endorsements to everyd ...
- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Foodie Forecast: Tallow, Fiber, Better Convenience Foods
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 14, 2025
Whole Foods Market and Mintel weigh in on what consumers will cra ...
- Where Do Brands Go Next For 'Live' High-Value TV?
TV Watch, Wayne Friedman - Wednesday, October 15, 2025
Despite the seemingly weak financial stability of late-night TV, advertising continues ...
- Seven Meta Ads Shifts That Will Define The Next Year
MAD, Sam Piliero - Tuesday, September 23, 2025
What worked six months ago is already fading. The landscape is movi ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- Trend-A-tarians, Take Note: From Savory Oatmeal To Salmon Jerky, Here's What's Next
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2025
Gastro geeks report on what's about to shake up supermarket shelves ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- Streaming Ad Sales Grow 22% In Q2, Upfront Sees Spikes
Television News Daily, Wayne Friedman - Wednesday, July 30, 2025
Cable TV took the brunt of the rise in streaming - wi ...
- Trend-Followers, Not Trend-Setters
Planning & Buying Insider, J. Walker Smith - Wednesday, July 2, 2025
Marketing struggles when it tries to be a trend-setter. We can se ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Creative R&D: Brands Struggle To Measure Value
Email Insider, Ray Schultz - Thursday, June 5, 2025
Email will help lead the way, as it has done in t ...
- Labubu Dolls Have Celebs Swooning
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 4, 2025
"The viral Labubu plush toys are taking over social media with peop ...
- Microsoft '24 Holiday Report Manifests '25 Ad Trends
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
The report shows how holiday season advertising trends that took place ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Google Brings Agentic AI To Ads, Analytics, Chrome
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Google began filling nooks in its advertising and analytics platforms with agent ...
- Meta Unveils 'Trending' Ad Formats For Reels, Threads
MediaDailyNews, Colin Kirkland - Thursday, May 8, 2025
Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ad ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Phishing For AI: Over 80% Of Attacks Utilize Artificial Intelligence
Email Insider, Ray Schultz - Tuesday, April 15, 2025
Polymorphic attacks have also relied heavily on AI to achieve scale, KnowB ...
- LinkedIn Tests Video Trends Feature In U.S.
MediaDailyNews, Colin Kirkland - Monday, April 7, 2025
LinkedIn is pushing its in-app video-sharing capabilities further by organizing video conte ...
- California Bill Targets 'Sephora Kids'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 26, 2025
The bill is in response to the trend of preteens buying make ...
- 5 Key Trends Shaping Podcasting In 2025
MAD, Jacob Lane, Matt O'Mara - Tuesday, March 11, 2025
As podcast advertising continues to grow, brands must approach their investments strategicall ...
- What Election Trends Say About 2025 Ad Strategies
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Campaigns that succeed in 2025 will come from advertisers that recognize t ...
- Specialty Foods Update: Get Ready For More Hawaiian Items, Instant Matzoh Balls
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2025
Industry trendspotters are betting on seven trends reshaping the food business ...
- 3.know: Why You'll Be Marketing To - Not Via - AI
Media 3.0, Joe Mandese - Monday, February 17, 2025
Stop thinking B2C or B2B - the era of B2AI is up ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- Threads Driving More Engagement Than X, Report Finds
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
A new report by Buffer examining median engagement rates and trends fin ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...