- Of Twitter, Google, Dom DeLuise, Adam Lambert -- And Advertising
Social Media Insider, Catharine P. Taylor - Wednesday, May 20, 2009
Today, I'm sitting here trying to parse the following bits of informati ...
- The Executive Knowledge Gap
Email Insider, Chad White - Tuesday, May 19, 2009
he recession has a put a spotlight on email marketing, with executiv ...
- When Pay Walls Aren't Enough
Around the Net In Online Marketing, Ross Fadner - Monday, May 18, 2009
Will 2009 be remembered as the last days for free content ...
- What Makes Email So Sexy?
Email Insider, Cynthia Edwards - Monday, May 18, 2009
Beauty, the proverb tells us, is in the eye of the beholde ...
- Nostalgia Is Eating Itself
MediaDailyNews, The Riff - Monday, May 18, 2009
Maybe it all started when Meg Ryan began slowly morphing into Jennif ...
- The Buyer and Seller As Caricature
Online Spin, Kendall Allen - Monday, May 18, 2009
As I write, I am on one of my favorite journeys ...
- Restaurant Fare Influences At-Home Snack Trends
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2009
At-home snack products are being influenced by high-end restaurant trends such ...
- Why Have Costco's Sales Dropped?
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
It's quite simple really, the way that Janet Babin explains it. Peop ...
- Search Reshaping The Advertising Business
Online Spin, dave.b , Max Kalehoff - Friday, May 8, 2009
Search advertising comprises roughly half of online advertising, and Google is t ...
- 'Blame It On My Youth': Teens Aren't Quitting The Mall Just Yet
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
A new survey of teens commissioned by Seventeen magazine finds that fifty-thr ...
- Give Me Buyers, Not Searchers!
Performance Marketing Insider, Steve Baldwin - Monday, May 4, 2009
What search marketers want more than anything is what old-line direct markete ...
- More Kids' TV = Independently Produced Shows, Lower Media Costs?
TV Watch, Wayne Friedman - Friday, May 1, 2009
Hasbro's deal with Discovery Kids Network to restart a stronger kids chann ...
- Re-Tweeting The Show: OMG, We Killed WAP!
Mobile Insider, Steve Smith - Thursday, April 30, 2009
Post-OMMA Mobile, some housekeeping. First, we are trying to corral as ma ...
- Display Ad CPMs Won't Recover
Online Spin, Dave Morgan - Thursday, April 30, 2009
I'm hearing from a number of folks that the cost-per-thousand (CPM) rat ...
- The Persuasive Power Of Face To Face
Performance Marketing Insider, Gord Hotchkiss - Thursday, April 30, 2009
Think of the most persuasive person you know. The salesperson you can ...
- Social Vs. Email: It's The Wrong Debate
Email Insider, Morgan Stewart - Wednesday, April 29, 2009
Earlier this month, fellow Email Insider columnist Elie Ashery wrote "Social Med ...
- The Cycle Of Connection, And What It Means For Search
Performance Marketing Insider, Kaila Colbin - Tuesday, April 28, 2009
I was introduced to Twitter by my friend Steve, who has ...
- The Market Shouldn't Drive How You Do Things
Email Insider, editor , David Baker - Monday, April 27, 2009
It's easy in a tough market to hunker down, curl up in ...
- Konami's War Game Kill Makes Little Sense
Gaming Insider, Shankar Gupta - Monday, April 27, 2009
Today, Konami announced that it was dropping one of the most controversi ...
- Premium Foods, Beverages Redefine Simplicity
Marketing Daily, Karlene Lukovitz - Friday, April 24, 2009
"Our research suggests that brands that celebrate the aesthetic beauty in re ...
- Global '09 Ad-Spend Decline Slams Emerging European Markets, U.S.
MediaDailyNews, Julia Dudnik Stern - Friday, April 24, 2009
According to the latest figures from ZenithOptimedia, global ad spending will decli ...
- The Widening Role Of The Super-Producer
Online Spin, Kendall Allen - Monday, April 27, 2009
Regardless of which stretch of the media industry one occupies, the identi ...
- Among The Numerati: Tracking The Trackers
Data and Targeting Insider, Steve Smith - Friday, April 24, 2009
When I first heard of Business Week reporter Stephen Baker's book abo ...
- Let Beached Whales Die
Online Spin, dave.b , Max Kalehoff - Friday, April 24, 2009
The New Scientist is one of my favorite publications -- especially i ...
- Starting Over
Performance Marketing Insider, Matthew Greitzer - Friday, April 24, 2009
Over the last few months we have watched our clients make so ...
- Measuring Success After The Click
Performance Marketing Insider, Gord Hotchkiss - Thursday, April 23, 2009
It always amazes me that search marketers spend huge amounts of ti ...
- How Can Independent Video Producers Compete In The Super-Premium Era?
Video Insider, Lewis Rothkopf - Thursday, April 23, 2009
There's a great amount of buzz about "TV Everywhere" -- everywhere! A ...
- No-Name Brands Continue Their Relentless March
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
House brands now make up 24% of all food and beverages serv ...
- No Pre-Roll Or YouTube In The Pool
Video Insider, Eric Franchi - Wednesday, April 22, 2009
In January of this year, Publicis companies Starcom MediaVest Group and Viva ...
- Green Products Sell Well As Eco-Friendliness Goes Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, April 20, 2009
It looks like green marketing is recession-proof, Jack Neff reports, with launch ...