- Olive Oils Face Slower Growth Ahead
Marketing Daily, Karlene Lukovitz - Friday, April 17, 2009
Premium olive oil marketers can benefit from turning the recession-driven trend towa ...
- Q&A: A Fresh Look At 50
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Life is confusing for those at the hind-end of the Baby Boo ...
- Sponsors Line Up To Back Green Apple Festival
Marketing Daily, - Thursday, April 16, 2009
Earth Day Network has also teamed up with the Organic Trade Associati ...
- Trending Up: Nielsen Says Online Video Usage Soars
MediaDailyNews, Wayne Friedman - Monday, April 13, 2009
Online video continues to expand -- now up 40% versus the sa ...
- A Strategic Path To The Digital Customer
Research Brief, Jack Loechner - Thursday, April 2, 2009
A new executive brief by IBM Global Business Services, based on ...
- And Now, Some Trends From The Frontlines Of The New Frugality
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
A&P -- whose supermarket brands include Pathmark, Super Fresh, Waldbaum's, Best Cellar ...
- Consumers Seek Self-Reliance In The Home
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2009
It looks like America's growing willingness to roll up its sleeves a ...
- Death Greatly Exaggerated: TV Key To Media's Future
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2009
HOLLYWOOD, Calif. -- The not-so-big secret about how online is changing ...
- Zucker Weighs In On Leno, NBC's Future
MediaDailyNews, David Goetzl - Wednesday, March 18, 2009
Since "Friends" left, NBC hasn't hit first place in prime time--and ...
- Tossup on Future Print, But Relevant Today
Research Brief, Jack Loechner - Thursday, March 12, 2009
A new survey of American readers by The Rosen Group, about t ...
- Edelman's Rubel Sets Guides For Media Forest
Marketing Daily, Karl Greenberg - Friday, March 6, 2009
"It has all been about push in recent years. Now it's abo ...
- Razorfish Identifies Trends In Digital Media
Online Media Daily, Gavin O'Malley - Monday, March 9, 2009
If they haven't already, your CEO will join Facebook this year. That ...
- 4As Addresses Addressability, Attendant Issues
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
NEW ORLEANS -- Addressable TV advertising, and the issues related to i ...
- Viacom May Charge To View Shows Online
MediaDailyNews, David Goetzl - Wednesday, March 4, 2009
At least two major programmers are warming to a system that wou ...
- NBCU To Unleash Hyper Local News Channel in NY
Around the Net In Media, Joan Voight - Wednesday, March 4, 2009
After several delays, executives at NBC Universal and WNBC-4 are on t ...
- Some Communications Segments Forecast Up, Traditional Down
Research Brief, Jack Loechner - Wednesday, March 4, 2009
According to Veronis Suhler Stevenson (VSS), revising the forecast downward in respon ...
- BIA: Local Advertising Continues Downward Spiral
Marketing Daily, David Goetzl - Friday, February 27, 2009
A well-known researcher is projecting that the local ad market will contin ...
- Industry Conferences Adjust To Lean Travel Budgets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
The American Association of Advertising Agencies Media Conference and Tradeshow (March), follow ...
- ESPN, Discovery Are Favorite Cable Nets, Says Survey
Around the Net In Media, Joan Voight - Friday, February 20, 2009
Which cable networks would viewers refuse to give up? ESPN and Discove ...
- Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the j ...
- Study: Coupons Make Consumers Blush
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2009
"In a down economy even the most stubborn consumers are receptive ...
- Brands Still Look To Celebs--With Wary Eye
Marketing Daily, Aaron Baar - Friday, February 13, 2009
Some marketers are taking a more subtle approach. Rather than enlisting celebriti ...
- Reality Check For Sustainable Business Models
On Media, Diane Mermigas - Monday, February 16, 2009
All video-related media players should be scrutinizing the sustainability of their busine ...
- Nathanson: Wall Street Soured On News Corp., Viacom
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
It's not just the economy. While the roiling ad market has contribut ...
- Phelps' Celeb Index Unchanged; 'Trust' Down
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2009
The athlete's biggest drops on the Davie Brown Index were in t ...
- MyNet Dumps Old Business Model
Around the Net In Media, Joan Voight - Tuesday, February 10, 2009
MyNetworkTV is moving toward a new "programming service" business model, featuring syndicat ...
- Possible 5-Day Mail Service Has Pubs Scrambling
Around the Net In Media, Joan Voight - Monday, February 9, 2009
Postmaster General John E. Potter has requested Congress for the flexibility ...
- Telemundo Campaign Hopes To Boost Census Participation
MediaDailyNews, David Goetzl - Friday, February 6, 2009
Spanish-language broadcaster Telemundo said last week it will launch a public servi ...
- Potatoes Win, Cars Lose In Super Bowl Ads
Marketing Daily, Sarah Mahoney - Monday, February 2, 2009
"Remember just after 9/11, when Anheuser-Busch did that great ad with t ...
- Community Service Takes Center Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, February 2, 2009
A Kellogg's Frosted Flakes ad that ran during the Super Bowl la ...