- Ford Hauls Out F-150 Fuel Economy Message
Marketing Daily, Karl Greenberg - Wednesday, November 10, 2010
Ford's Doug Scott says fuel economy is the biggest unmet need ...
- Ford's Truck Guy Focuses On Market Share
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
Doug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- Dodge Ram Readies Heavy-Duty Campaign
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
The company says the new effort will be focused on the bigg ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Ford Launches Truck-Tech Webisodes Starring Mike Rowe
Marketing Daily, - Tuesday, September 29, 2009
A series of webisodes, hosted by "Dirty Jobs"' Mike Rowe, will ...
- Survey Finds Most Owners 'Love My Truck'
Marketing Daily, - Friday, September 25, 2009
Results from a new survey of the pickup-truck segment suggest that 6 ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Report: GM Will Suspend Operations At 15 Plants For 9 Weeks
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
General Motors plans to essentially quit making cars and trucks in Nor ...