- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- How To Revive NBC? Comcast Actually Knows The Way
TV Watch, Wayne Friedman - Thursday, November 19, 2009
If Comcast is really serious about avoiding future derogatory adjectives -- li ...
- Rethinking Interactive TV Measurement
Video Insider, Michael Kokernak - Thursday, November 19, 2009
While today's interactive experiences include on-screen polling and multiple choice questions, t ...
- Two Spots From Overseas That Rock And Soar
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
The first spot is part of a campaign for Acciona, a sustainab ...
- Alltel Turns To Humor For Holiday Spots
Marketing Daily, Aaron Baar - Tuesday, November 17, 2009
"With all that noise around circle plans, we launched one-year service contracts ...
- Power Outage Delays Nielsen Ratings Release
MediaDailyNews, - Wednesday, November 18, 2009
A power outage at Nielsen Co.'s data processing facility in Oldsmar, F ...
- Cartoon Network's 'Ben 10' Fits Foot Locker
MediaDailyNews, David Goetzl - Tuesday, November 17, 2009
Cartoon Network has a deal with Kids Foot Locker that has t ...
- Media Insights Q&A with Jim Spaeth
TV Board, Charlene Weisler - Wednesday, November 18, 2009
In this interview. Sequent Partners' Jim Spaeth goes on record with h ...
- 'Polarizing' TV -- Political Or Otherwise -- Really Means 'Engaging' TV
TV Watch, Wayne Friedman - Wednesday, November 18, 2009
Fractionalized TV -- some may call it polarizing TV -- makes sen ...
- '90210' Snags Ford Tie-In for Breast-Cancer Effort
Around the Net In Media, Joan Voight - Monday, November 16, 2009
When Ford decided to promote its breast-cancer awareness program among hip high-schooler ...
- Whose EBIF Is It Anyway: The Chrysalis & The Butterfly
TV Board, Mitch Oscar - Tuesday, November 17, 2009
From what I have been able to glean, there are two stag ...
- Kids' TV Advertisers: The Message In And Out Of Your Mouth
TV Watch, Wayne Friedman - Tuesday, November 17, 2009
You may believe that poor people are the thinnest people around, especial ...
- Hanlon, Fischer Take A Leap, Join Digital TV Agency Board
MediaDailyNews, Joe Mandese - Monday, November 16, 2009
Tim Hanlon and Barry Fischer, two of Madison Avenue's best known med ...
- Flo TV Launches Dedicated Mobile Network
MediaDailyNews, Wayne Friedman - Friday, November 13, 2009
Taking the mobile marketplace more in hand, mobile television packager Flo ...
- Balloon Boy's Parents Still Pursuing Deals? Will Marketers Buy In?
TV Watch, Wayne Friedman - Monday, November 16, 2009
The parents of "balloon boy" have pleaded guilty to a massive ho ...
- Clicker's TV Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2009
Clicker has launched, providing viewers with a means to search for televisi ...
- Agencies In Arms Over Nielsen Local Ratings Move: Call TVB's High-Five A Low-Blow
MediaDailyNews, Joe Mandese - Friday, November 13, 2009
In what is tantamount to a media trade association's high-five over ...
- CNN: John King Replaces Lou Dobbs
MediaDailyNews, - Thursday, November 12, 2009
Reporter John King will move into the 7 p.m. slot vacated ...
- Media Planners Take On Challenges Of Digital TV
TV Board, Courtenay Harry - Friday, November 13, 2009
Back in the day, oh, say 10 or 12 years ago, med ...
- Internet Might Still Change TV Language
TV Watch, Wayne Friedman - Friday, November 13, 2009
Many stand-up comedians have a "blue" act -- profane-laced bits, targeted f ...
- Dear Diarists: Nielsen Finds 1.2% Of You 'Completely Unready'
MediaDailyNews, Joe Mandese - Thursday, November 12, 2009
U.S. television broadcasters may have successfully completed their transition to digital medi ...
- YouTube Tests Ad-Skipping Option
TV Watch, Wayne Friedman - Thursday, November 12, 2009
The Internet is too "open" for its own good sometimes. Now so ...
- Episode 13: Sit Down And Close The Door. The Pierre 8 Await!
Mad Blog, - Wednesday, November 11, 2009
"Damn it, Whitman, this is a cooperative!" the fellas in the 193 ...
- Legacy Ups Awareness In Stop-Smoking Effort
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
This year's focus is on getting smokers to realize that there ...
- Americans Channel More TV: Viewing Up 20% From 1999
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
Nielsen says U.S. TV viewers broke another record -- increasing their consumpti ...
- Former Schematic, Blast Radius Partner Launches 'Second Level' Beta: Will 'Black Box' Be The New TV Experience?
Online Media Daily, Joe Mandese - Wednesday, November 11, 2009
A new online platform dynamically combining elements of the Internet, TV, soci ...
- Media Insights Q&A With Richard Zackon
TV Board, Charlene Weisler - Wednesday, November 11, 2009
Richard Zackon is not only an accomplished media researcher, he is al ...
- Bewkes: Broadcast Nets Need Carriage Fees -- The CW, Too
TV Watch, Wayne Friedman - Wednesday, November 11, 2009
Time Warner's Jeff Bewkes can feel pretty good about not buying ...