- Oscar Winner 'Hurt Locker' In Few Theaters: So Who's Really Getting Hurt?
TV Watch, Wayne Friedman - Thursday, March 11, 2010
n the vast entertainment landscape, consumers should be able to get the ...
- 'Mad Men' Characters Get All Dolled Up
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Mattel is producing a collector's series of dolls based on the characte ...
- As Cable Looks For Retrans Help, It Should Consider What Viewers Want, Too
TV Watch, Wayne Friedman - Wednesday, March 10, 2010
The cable industry wants a review of all those retransmission rules. B ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- Ad Publishing Tool Bridges Traditional And Online Media
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
Startup Analog Analytics emerges from stealth mode to launch a software platfo ...
- Who Watched the Olympic Athletes?
Research Brief, Jack Loechner - Tuesday, March 9, 2010
According to The Nielsen Company, the TV audience for the Winter Olympi ...
- TV's Old Style Of Marketing -- Road-Blocking -- Is New Again
TV Watch, Wayne Friedman - Tuesday, March 9, 2010
In this TV world -- unless you have an Oscars or ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Forget About Ratings -- We're Profitable
TV Watch, Wayne Friedman - Monday, March 8, 2010
So when do you stop thinking that high Nielsen ratings ultimately me ...
- Diet Coke Eyes 'Next Gen' Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
"Stay," a new spot for Diet Coke that will make its deb ...
- Orkin Gets Buggy In New Effort
Marketing Daily, - Thursday, March 4, 2010
The new spots feature giant insects trying to trick their way in ...
- Quickie Launches National TV Spot
Marketing Daily, - Thursday, March 4, 2010
The spot will also promote the Quickie brand and its retail partner ...
- Cottonelle To Roll Over Tissue Results On Oscars
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards mak ...
- The Future Of Free Over-The-Air Television Looks Bleak
TV Board, Robert Yadon - Friday, March 5, 2010
The Federal Communications Commission recently launched an examination of the future ...
- Not Quite Enough Awards For TV Programming
TV Watch, Wayne Friedman - Friday, March 5, 2010
The Emmys, Golden Globes, and a host of other network-centric awards progra ...
- CNN Struggles, Prime-Time Viewers Fall 54%
Around the Net In Media, Fern Siegel - Wednesday, March 3, 2010
The cable network's prime-time lineup of Campbell Brown, Larry King and Anders ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- Will TV Program Promotion Become A 'Point Of Sale' Business?
Online Spin, Dave Morgan - Thursday, March 4, 2010
I believe that TV shows need to be promoted to target viewe ...
- Incorporating Digital TV Advertising Into The Pre-Upfront
TV Board, Courtenay Harry - Thursday, March 4, 2010
Mr./Ms. CMO: Now is the ideal time to ask your agency h ...
- With TV Doing Lots Of 'Pulling,' What's The Damage To Viewers?
TV Watch, Wayne Friedman - Thursday, March 4, 2010
What's going on with all this TV pulling? Viacom has "pulled" "T ...
- Nissan Drives 'Parenthood' Premiere
Marketing Daily, - Wednesday, March 3, 2010
Continuing its TV partnership with NBC, Nissan has struck a deal ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Media Insights Q&A With Nielsen's Manish Bhatia
TV Board, Charlene Weisler - Wednesday, March 3, 2010
Manish Bhatia, a member of Nielsen's Media Product Leadership team, is ...
- Cable Companies Unite Against Broadcasting's Little Guys
TV Watch, Wayne Friedman - Wednesday, March 3, 2010
It's always been cable versus broadcast. And now Discovery Communications and Cablevisi ...
- The Tipping Point For Metadata
Video Insider, Ben Weinberger - Wednesday, March 3, 2010
Where's Malcolm Gladwell when you need him? Someday soon we will rea ...
- 3-D TV: Cost, Glasses Barriers To Purchase
Marketing Daily, Aaron Baar - Monday, March 1, 2010
"3-D TV is going to drive interest and store traffic. And li ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...
- Olympics -- Slapshot In The Arm For The Peacock Network?
Marketing: Sports, Larry Mann - Tuesday, March 2, 2010
All in all, I think you would argue that these games ha ...