- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Nonprofits, TV Forge Alliance Over Content Integrations
MediaDailyNews, Wendy Melillo - Friday, October 21, 2011
When entertainment executives at ABC's "Grey's Anatomy," MTV's "16 and Pregnant" a ...
- Fox Wins TV Rights To World Cups
MediaDailyNews, Fern Siegel - Friday, October 21, 2011
A FIFA official says Fox has won the U.S. television rights f ...
- Canoe's Interactive Ads Up Brand Recall
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
Canoe Venture's initial addressable and interactive advertising efforts have been found ...
- Carriage Battle: DirecTV Threatens To Pull Fox Cable Networks
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, October 21, 2011
Contentious carriage negotiations with DirecTV could force Fox's cable networks off t ...
- Syndicated Shows Enjoy Uptick
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
No "Oprah Winfrey" for syndication this year. So what's left for oth ...
- Netflix May Have Lost 600,000 Customers
Online Media Daily, Fern Siegel - Friday, October 21, 2011
Netflix may have lost as many as 600,000 of its 24.6 milli ...
- Report: Yaccarino Leaving Turner
Raw, Joe Mandese - Monday, October 24, 2011
Linda Yaccarino, the top ad sales executive for Turner Broadcasting System’s Turn ...
- Study Finds TV Stil No. 1 With Advertisers
Raw, Joe Mandese - Monday, October 24, 2011
Despite the onslaught of digital media, TV remains the top media platfo ...
- First Linda Yaccarino, Now Dave Cassaro
Raw, Joe Mandese - Monday, October 24, 2011
MediaPost has learned that Dave Cassaro is out as president of cab ...
- Daytime Hits and Misses: Is It Too Late To Get Oprah Back?
TV Board, Ed Martin - Monday, October 24, 2011
With all eyes on prime time during the first few weeks ...
- Apple's iTelevision: Ultimate Consumer Device, Hardest Sell Of All
TV Watch, Wayne Friedman - Monday, October 24, 2011
Apple's Steve Jobs told biographer Walter Isaacson he wanted to do f ...
- Kelsey Grammer Offers Powerful Performance In "Boss"
TVBlog, David Goetzl - Monday, October 24, 2011
The September move by Starz resembled one long-time Chicago Mayor Richard ...
- Worldwide Cord-Cutting, TV-Connecting, Popcorn And Pie
VidBlog, Daisy Whitney - Monday, October 24, 2011
I am a card-carrying cord-cutter and have been for three years counti ...
- News Corp. Calls DirecTV 'Ridiculous' During Carriage Squabble
Around the Net In Media, Phyllis Fine - Friday, October 21, 2011
One more fight over carriage fees that could mean channels going dar ...
- Hyundai's Veloster Effort Operating On 12 Cylinders
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Hyundai Motor America's marketing campaign for the new Veloster has more movi ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- This Fall, Let's Spring Spot TV Ahead
MediaDailyNews, Kevin Gallagher - Thursday, October 20, 2011
To stay relevant with advertisers, it is important that spot TV kee ...
- Obit: MIS Chief Marianne 'Mary' Volpe, Dead At 56
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Marianne "Mary" Volpe, CEO and co-president of Media Information Services, died Oc ...
- Mobile Screens May Dilute TV Engagement, Kill Ad Attention
Online Media Daily, Steve Smith - Thursday, October 20, 2011
A multiscreen viewing study showed users were inattentive to the TV duri ...
- Top-10 Reasons Why HBO Might Have Done The Roku Deal
Online Spin, Dave Morgan - Friday, October 21, 2011
Early last week, HBO announced that HBO Go, its on-demand streaming servic ...
- Does More Media Multitasking Mean More TV Distraction?
TV Watch, Wayne Friedman - Friday, October 21, 2011
According to Nielsen, 40% of smartphone and tablet users are ...
- How The Media Covered Gadhafi's Death
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
Here's a quick report by Lindsay Powers on how the media. soci ...
- Mag Mistakenly Gives Digital Subs Away For Free
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
The road to print pubs' successful digital paywalls has been bumpy ...
- 'Jersey Shore''s Snooki Gets Appy
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
Apple Genius Corp has oh-so-brilliantly partnered up with Snooki from "Jersey Shor ...
- New Chevy Ad Celebrates Centennial
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet aired ...
- Nielsen: Time- And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Fueled by ubiquitous access across digital media platforms, time-shifted viewing of televisi ...
- Hub Debuts 'Clue' Game As TV Show
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
The Hub, a television network for kids and their families, is rolli ...
- Cable's "I+" Adds Local TV Ads To Extend Reach
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Though local TV ad marketplace is changing, TV stations' advertising efforts contin ...
- Media General: Broadcast Revs Sink, Digital Rises
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Media General's broadcast revenues were hit by lower advertising sales in t ...