- Eddie Murphy Steps Down As Oscar Host
Around the Net In Media, Phyllis Fine - Wednesday, November 9, 2011
Ok, Eddie Murphy will not be hosting the Academy Awards show ear ...
- Discovery Communications Acquires betty
MediaDailyNews, Fern Siegel - Tuesday, November 8, 2011
Discovery Communications has acquired the British entertainment company betty. The deal wi ...
- Comcast Exec: NBC Needs Time, Not More Money
MediaDailyNews, David Goetzl - Tuesday, November 8, 2011
Comcast promised to spend more in program development and other areas ...
- Liberty Interactive Ups Revs, Liberty Media Dips
MediaDailyNews, Wayne Friedman - Tuesday, November 8, 2011
Now separately operating Liberty Interactive Corp., a group of Internet companies a ...
- Print Blues: E.W. Scripps, Lee Revs Decline
MediaDailyNews, Erik Sass - Tuesday, November 8, 2011
This week brought more disappointing results from newspaper publishers, rounding out y ...
- Adult Swim Aligns With 'Saints Row'
MediaDailyNews, David Goetzl - Tuesday, November 8, 2011
Adult Swim is attaching its brand to a radio station offered ...
- Nexstar's Ad Revs Climb 5.3%
MediaDailyNews, Wayne Friedman - Tuesday, November 8, 2011
Even without similar big political revenue gains of its third-quarter 2010 reporti ...
- Twitter Follows Tweets To TV
Online Media Daily, Laurie Sullivan - Tuesday, November 8, 2011
Real-time content isn't dead. It's just thriving in platforms other than sear ...
- Liguori To Leave Discovery, COO Post Being Phased Out
Raw, Joe Mandese - Wednesday, November 9, 2011
Discovery Communications just announced that Chief Operating Officer Peter Liguori has decid ...
- TV Stations, Local Advertisers Brace For 2012 Political Ad Season
TV Watch, Wayne Friedman - Wednesday, November 9, 2011
Too much of a good thing? TV stations will be getting ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- Ram Truck Launches Yahoo Hispanic Campaign
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers wi ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- Google Most Effective TV Advertiser Among Web Brands
Raw, Joe Mandese - Tuesday, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertisi ...
- Group M, Kantar To Use Set-Top Data To Study Hispanic Consumers
Around the Net In Media, Phyllis Fine - Monday, November 7, 2011
Group M and Kantar Media, both WPP companies, will explore the relationsh ...
- Chevrolet Talks Family With New Silverado Campaign
Marketing Daily, Karl Greenberg - Friday, November 4, 2011
Forget minivans; pickup trucks -- especially crew cabs -- are the gl ...
- Jeep Attacks! Touts 'Call Of Duty' Wrangler
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
In its second year of a product-integration partnership with Activision's "Call ...
- Occupy Wall Street: Revolution's Ad Is Televised
Marketing Daily, Nina Lentini - Sunday, November 6, 2011
A TV ad for Occupy Wall Street began appearing on Saturday ...
- Small Screen, Big Picture: Postcard from Israel
TV Board, Mark Lieberman - Monday, November 7, 2011
Two big events played out on TV while I was in Isra ...
- Analyst: Time Warner Could Benefit From Endemol Acquisition
TVBlog, David Goetzl - Monday, November 7, 2011
Once again, Wall Street analyst David Bank has shown prescience with h ...
- CBS Earnings Call: 38% Revenue Jump
Around the Net In Media, Phyllis Fine - Friday, November 4, 2011
Among the good news CBS Corp. noted on its third quarter earnin ...
- Is Google Getting Into Pay TV?
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 4, 2011
Google is reportedly considering a plan to offer paid cable-TV services ...
- Moonves: CBS Shot Down Ad-Based Apple TV Offer
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 4, 2011
On CBS’s third quarter earnings call this week, CEO Les Moonves sa ...
- Novartis Reaches Out With Headache Message
Marketing Daily, Karl Greenberg - Thursday, November 3, 2011
Novartis is launching a new campaign for its Excedrin OTC migraine a ...
- Baby Boomers Feeding Money Into Online Sales
Online Media Daily, Laurie Sullivan - Thursday, November 3, 2011
Who knew? Baby Boomers have become more comfortable with technology and ha ...
- Apple TV, Google TV, And Google TV Ads
Online Spin, Kaila Colbin - Friday, November 4, 2011
Apple TV, Google TV, And Google TV Ads Just over a ye ...
- Analyzing A Cord-Cutter's Diary
TV Watch, David Goetzl - Friday, November 4, 2011
There should be more "diary of a cord cutter" pieces like t ...
- Kantar Media Drives Into Car Owners' TV Preferences
MediaDailyNews, Wayne Friedman - Wednesday, November 2, 2011
Looking to grab deeper insights on automotive buyers and television, J.D. Pow ...
- LG Gives New Meaning To Network TV, Embeds YuMe To Serve Internet Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 2, 2011
LG Electronics will begin rolling out an ad-serving platform for its Sma ...