- TV Advertising Needs Web-like Frequency Capping
Online Spin, Dave Morgan - Thursday, November 3, 2011
TV advertising needs frequency capping. The recent availability of large amounts ...
- Set-Top Box Lexicon: Box Related Measurement Terms for STB Data
TV Board, Jane Clarke - Thursday, November 3, 2011
In industry-standard media measurement, the generally accepted measurement increments can be ...
- The Reality Of Divorce
TV Watch, Wayne Friedman - Thursday, November 3, 2011
E! has made big business of all things Kardashian. Can it exte ...
- HD Ads Limited In Local Markets, Stations Should Provide More Help
TVBlog, David Goetzl - Thursday, November 3, 2011
With the costs of producing HD ads declining and seemingly every sp ...
- Toyota Prius V Ad Effort Is For Real
Marketing Daily, Karl Greenberg - Wednesday, November 2, 2011
These days, "computer graphics" tends to be synonymous with creativity -- wheth ...
- Close-Up: TV Retrans Revs To Grow To $3B By 2015
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
TV networks' new sources of revenue -- retransmission revenue from cable, satellit ...
- Home Video Screens Nearly $4B In Revs
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
Third-quarter home entertainment spending grew 5% -- and that's the first increa ...
- News Corp. And DirecTV Reach Carriage Deal
MediaDailyNews, David Goetzl - Tuesday, November 1, 2011
Hours before a group of News Corp.-owned networks could have been pull ...
- Media Insights Q&A With Michele Buslik, Targetcast tcm
TV Board, Charlene Weisler - Wednesday, November 2, 2011
Michele Buslik, senior vice president, director of media research at TargetCast tc ...
- Entertainment Business Doing Well -- Or Is It?
TV Watch, Wayne Friedman - Wednesday, November 2, 2011
The New York Times' circulation is up for the first time ...
- Leaders & Bleeders: Alaska Up, E!/Kardashian Complex Down
TVBlog, David Goetzl - Wednesday, November 2, 2011
In this month's edition of Leaders & Bleeders, Alaska is a favor ...
- DirecTV, News Corp. Reach Broad Carriage Deal
Around the Net In Media, Phyllis Fine - Tuesday, November 1, 2011
DirectTV and News Corp. ended their weeks-long contract dispute with a ...
- Listen Up: All TV Coming To A Standstill Nov. 9
Around the Net In Media, Phyllis Fine - Tuesday, November 1, 2011
Hear that ear-shattering noise? Not yet? If you turn on your ...
- Toys R Us Debuts Holiday Ads; Big Book In The Mail
Marketing Daily, Sarah Mahoney - Monday, October 31, 2011
Call it a throwback kind of Christmas: Toys R Us has kick ...
- PBS Produces Documentary, Ads
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
The makers of "America in Primetime," a four-week documentary series on P ...
- Disney Extends Digital TV Deal WIth Netflix, Amazon
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
Disney-ABC Domestic Television has struck an extension to two digital television dea ...
- Talk Show Developed For Queen Latifah
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Sony Pictures Television is partnering with Queen Latifah's production company, Flavor Uni ...
- Kentucky Tries To Reach The Super Bowl
TV Watch, Wayne Friedman - Tuesday, November 1, 2011
Would-be marketers, big and small, are always looking for some big ...
- Time Warner Cable And Viacom Reignite iPad Court Battle
TVBlog, Wendy Davis, David Goetzl - Tuesday, November 1, 2011
The Pax Viacoma is over. Viacom and Time Warner Cable have reignit ...
- Axe 'Angels' Ad Offends Christians
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
An Axe deodorant ad that features sexy angels has religious people ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Queen Latifah To Enter Syndie Talk Show Wars
Around the Net In Media, Phyllis Fine - Monday, October 31, 2011
Sony Pictures Television is preparing to syndicate a Queen Latifah talk sh ...
- Ford Enters Boxing Ring With Trio Of Trucks
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
The effort, produced by L.A.-based production house King and Country for Ford ...
- CW, Hulu Strike 5-Year Licensing Deal
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Following its recent big exclusive and lucrative Netflix deal, the CW h ...
- Verizon Delivers Voicemail On FiOS TV
MediaDailyNews, Fern Siegel - Friday, October 28, 2011
Verizon has activated a feature for customers with both FiOS TV a ...
- 'Full House' Stars Launch Web Series
MediaDailyNews, Fern Siegel - Friday, October 28, 2011
"Full House" star and comedian Dave Coulier is reuniting with his sitc ...
- DirecTV CEO Takes His Fox Dispute To The Web
MediaDailyNews, David Goetzl - Friday, October 28, 2011
CEOs generally don't like to muddy their hands with public involvement ...
- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...
- Google TV Android Apps Build Gadget Into Platform
Online Media Daily, Laurie Sullivan - Friday, October 28, 2011
Google's TV software platform will begin to undergo a series of significa ...
- Hulu Plus Teams WIth CW
Online Media Daily, Gavin O'Malley - Friday, October 28, 2011
Gearing up for the future -- and perhaps an IPO -- Hu ...