CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon(terms and definitions associated with Set-Top Box data measurement) and Asset Identification Primer (glossary of asset terms). These documents form the basis of the Word-A-Week column which offers a common language for Set-Top Box nomenclature that can expedite the rollout of the data for its many industry applications.
In industry-standard media measurement, the generally accepted measurement increments can be in homes or persons. In the world of Set-Top-Box data, the measurement requires an additional increment which is the Box. Generally speaking, U.S. households have an average of 2+ set-top boxes but this can vary by operator and footprint.
Here are the measurement terms associated with measurement at the Set-Top-Box level:
See also: Rating
CIMM DEFINITION : Rating based on the Set-Top Box rather than household or person.
2 : The percentage of available STBs within a sample or population or a census that is watching a program, or during a time period or an ad or any piece of content out of the measured
population or census. (Source: Nielsen)
BUTabbr Boxes Using Television
See also: Homes Using Television
CIMM DEFINITION : Percent of Set-Top Boxes turned on to a program, time period, daypart or area out of all the Set-Top Boxes in that universe. (Source: TIVO)
BUTTabbrBoxes Using Time Shifted TV
See also: Time Shifted HUT
CIMM DEFINITION : Percentage of Set-Top Boxes using television including any trick play viewing, specifically playback, whether based on time of taping or time or view. (Source: TIVO)
Please refer to the CIMM Lexicon online at http://www.cimm-us.org/lexicon.htm for additional information on these and other terms.