- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- U.S. Consumers To Spend More For 3DTV Than HDTV
MediaDailyNews, Wayne Friedman - Monday, August 15, 2011
U.S. consumers looking to buy a 3DTV during the next year pl ...
- 'Real Housewives' Goes Live in 3 Cities
MediaDailyNews, David Goetzl - Monday, August 15, 2011
Bravo is taking its "Real Housewives" franchise on the road. In ...
- SuperChess
TV Board, Bob DeSena - Tuesday, August 16, 2011
Several weeks ago, I wrote of the Great Debt Ceiling debate th ...
- Some Networks Should Take More TV Advertising -- And Stop The Kvetching
TV Watch, Wayne Friedman - Tuesday, August 16, 2011
With all the problems AMC has with its TV producers, maybe ...
- Arbitron Study: TV and Radio Augment Each Other
TVBlog, David Goetzl - Tuesday, August 16, 2011
Arbitron's efforts to use its Portable People Meters (PPMs) for cross-media measureme ...
- There's a Reason We Loved Lucy
Video Insider, Karen Herman - Tuesday, August 16, 2011
Last week marked the 100th birthday of TV legend Lucille Ball. There ...
- Dick's Sporting Goods Backs Concussion Testing
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Through a program it calls Protecting Athletes through Concussion Education, or PAC ...
- AMC, Sony Agree 'Breaking Bad' Will End After 16 More Episodes
Around the Net In Media, Phyllis Fine - Monday, August 15, 2011
Weeks of "behind the scenes squabbling" between AMC and Sony have end ...
- Vizio Campaign Touts Accolades, Awards
Marketing Daily, Aaron Baar - Monday, August 15, 2011
"Vizio has received a slew of accolades and awards and was bei ...
- Media Buyers: Upfront Deals Remain Solid
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Don't expect marketers to get into a panic over the current sto ...
- truTV Orders Kutcher's 'DMV'
MediaDailyNews, - Friday, August 12, 2011
truTV has ordered "California DMV: Field Offices" (working title), the network's fir ...
- Time Warner Cable Gains Insight, Adds Reach In Midwest
MediaDailyNews, Joe Mandese - Monday, August 15, 2011
Time Warner cable, the fourth largest provider of subscription TV and broadba ...
- Drop in Auto Advertising Plagues Allbritton
MediaDailyNews, David Goetzl - Friday, August 12, 2011
Allbritton Communications, which owns six ABC stations, including the Washington, D.C. affiliat ...
- GOP Iowa Debate Nabs 5 Million Viewers
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Fox News Channel pulled in more than 5.053 million total viewers a ...
- Why S&P Doesn't Do TV Ratings
TV Board, Mark Lieberman - Monday, August 15, 2011
Like many of us, I have been rattled by the volatility ...
- CBS News May Not Have Invented Original TV Reporting, But Its Promo Says So
TV Watch, Wayne Friedman - Monday, August 15, 2011
In its latest promo, CBS News says it does "original reporting" ...
- Insights & Insanity: Paying H.S. Players, DMV TV
TVBlog, David Goetzl - Monday, August 15, 2011
As the debate heats up about paying college athletes, does it trick ...
- CBS News Promo Brags Network 'Invented Original Reporting'
Around the Net In Media, Phyllis Fine - Friday, August 12, 2011
CBS News premiered a promotion during today's "Early Show" that "will sure ...
- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- Chrysler's Ram Says No Guts, No Glory
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked abo ...
- Behind The Scenes: NBCU To 'Preview' Fall Lineup Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
NBC Universal is again offering a half-hour promotional show this summer f ...
- A Burning Issue: When Television Goes Too Far
TV Board, Ed Martin - Friday, August 12, 2011
When it comes to television "entertainment," we all have our limits. Conte ...
- Jumpy Summer Thoughts On TV Sports Achilles, Stocks, Dancing Leaps, And Gold
TV Watch, Wayne Friedman - Friday, August 12, 2011
Well, Glenn Beck is at least right about one thing: We a ...
- Iacocca's Legacy is Madison Avenue Not Detroit
TVBlog, David Goetzl - Friday, August 12, 2011
Quick. Word association for Lee Iacocca. Easy as a Sunday drive: commercial ...
- Cablevision, Viacom Resolve iPad Conflict
Around the Net In Media, Phyllis Fine - Thursday, August 11, 2011
Viacom's June lawsuit against Cablevision disputing the latter's streaming of Viacom conte ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- Adidas Originals Debuts New Ad Campaign
Marketing Daily, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- TBS' Ends "Lopez Tonight" Run
MediaDailyNews, - Wednesday, August 10, 2011
Turner Broadcasting has pulled the plug on 2-year-old late-night talk show "Lop ...