- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- P&G: Febreze Makes Scents That Make Happiness
Marketing Daily, Karl Greenberg - Sunday, July 10, 2011
The campaign centers on a live scent experiment. The TV ads sh ...
- Daytime Soaps Renewed Online
MediaDailyNews, - Friday, July 8, 2011
Daytime soaps "All My Children" and "One Live To Live" are endi ...
- South Forked: TNT Debuts New 'Dallas'
MediaDailyNews, David Goetzl - Friday, July 8, 2011
J.R. Ewing will be back next summer. TNT will air a rema ...
- Lorenzo Charles: R.I.P.
TV Board, Mark Lieberman - Monday, July 11, 2011
I was sad to read that Lorenzo Charles died last week. Rememb ...
- Stars' Frank Opinions: Marketing Wrinkle To Consider
TV Watch, Wayne Friedman - Monday, July 11, 2011
It doesn't happen often enough in TV or entertainment: an honest opini ...
- TVB: Cable News Has Personalities, Local News Has Ratings
TVBlog, David Goetzl - Monday, July 11, 2011
TVB, the trade group that looks to boost ad sales for loc ...
- Oprah Hosting Oscars Could Boost Both ABC And OWN
Around the Net In Media, Phyllis Fine - Friday, July 8, 2011
It's starting to go viral now, but the Sun-Times' Bill Zwecker bro ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- OH My! Omnicom, Horizon Team Up To Pitch Comcast
MediaDailyNews, Steve McClellan - Thursday, July 7, 2011
In a surprise development, two of the industry's biggest and fiercest competito ...
- ABC Hires Elizabeth Smart
MediaDailyNews, - Thursday, July 7, 2011
Elizabeth Smart has been hired as a contributor to "Good Morning Americ ...
- Bluefin Labs Introduces New TV, Web Analytics
MediaDailyNews, - Thursday, July 7, 2011
A new ratings system developed by Bluefin Labs measures how viewers respo ...
- Capitol One Card Promoted On 'Covert Affairs'
MediaDailyNews, - Thursday, July 7, 2011
USA Network is promoting the Capital One Venture Card during the seco ...
- E! Taps Kolb As President
MediaDailyNews, Fern Siegel - Thursday, July 7, 2011
Suzanne Kolb is the new president for E! A former marketing chi ...
- Hallmark Hall of Fame Moves To ABC
MediaDailyNews, David Goetzl - Thursday, July 7, 2011
The Hallmark Hall of Fame franchise, born during the Truman Administration, ...
- Will 'Torchwood' And 'Damages' Thrive On Their New Networks?
TV Board, Ed Martin - Friday, July 8, 2011
Two significant series -- one with a giant following among science-fiction fan ...
- Sports Leagues Not On TV: What's The Real Message Being Sent To Consumers?
TV Watch, Wayne Friedman - Friday, July 8, 2011
TV revenue doesn't seem to help sports leagues in their more despera ...
- ESPN, James Still Dealing with "The Decision"
TVBlog, David Goetzl - Friday, July 8, 2011
Controversy continues to roil about the highly rated ESPN broadcast, which air ...
- E Entertainment Names Suzanne Kolb President
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
Suzanne Kolb will be the new president of E Entertainment, the netwo ...
- ABC Soaps To Continue On New Online Channel
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
The executive producers of USA Network's "Royal Pains" plan to continue ABC ...
- ABC Greets 'Hallmark Hall of Fame'
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
Having been
canceled by CBS, the venerable "Hallmark Hall of Fam ...
- MSNBC Plays Hardball With Matthews & Sorkin
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
MSNBC's Chris Matthews, who played himself on a 2005 episode of Aar ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- McDermott To Distribution Director Hallmark Channels
MediaDailyNews, - Wednesday, July 6, 2011
Crown Media Networks named Ryan McDermott director of distribution. ...
- Set-Top-Box Lexicon: Advanced Advertising
TV Board, Jane Clarke - Thursday, July 7, 2011
Customized deliverability of ads that better target specific consumer segments is t ...
- Will The Genie Go Back So Beck Can Get Big Bucks?
TV Watch, David Goetzl - Thursday, July 7, 2011
One of the more intriguing arcs set to accelerate with online vid ...
- Confidence Low With Consumers, Not TV Executives
TVBlog, David Goetzl - Thursday, July 7, 2011
DirecTV CEO Mike White recently mused about his wife bragging about dea ...
- 3D TV: Invasive & Sickening?
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
As CBS reportedly
considers the launch of a 3D cable channel- Antenna TV & Me-TV Move Into Classic TV Niche
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Tribune Broadcasting's Antenna TV and Weigel Broadcasting's Me-TV, two over-the-air multicast channe ...