- 3DTV Price Drop Could Spur Purchase Interest
Marketing Daily, Aaron Baar - Tuesday, July 5, 2011
"In all of the surveys we've done, price comes in as t ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Video-on-Demand Hears The Lion's Roar
MediaDailyNews, David Verklin - Tuesday, July 5, 2011
Next up on the creative conga line? The evolving opportunity that ...
- Sales Take Flight: 'Pan Am' Show Could Benefit Pan Am Brands
MediaDailyNews, David Goetzl - Tuesday, July 5, 2011
ABC's new fall drama "Pan Am" could spur sales for a compa ...
- Mixed Signals: Majority Not Ready For Internet-Connected TV
MediaDailyNews, Wayne Friedman - Tuesday, July 5, 2011
Consumers may be as nonplussed about Internet-connected TVs as they are abo ...
- TNT Uses Interactive DO To Promote 'Rizzoli & Isles'
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...
- TV Metrics Need To Evolve At The Pace Of Change (A Lesson from The Twitterverse)
Metrics Insider, Bill Wise - Wednesday, July 6, 2011
In case you needed further evidence that TV metrics need an updat ...
- Rethinking News Coverage Of TV Ratings
TV Board, Gary Holmes - Wednesday, July 6, 2011
Last night's TV ratings: probably the easiest and most common story f ...
- The Fine Art Of Keeping Secrets For Ratings Payoff
TV Watch, David Goetzl - Wednesday, July 6, 2011
Last month, CBS CEO Leslie Moonves suggested the first episode of t ...
- Perp Walks and Mug Shots May Unfairly Hurt Perception
TVBlog, David Goetzl - Wednesday, July 6, 2011
Perp walks and mug shots make for great video. But do th ...
- ESPN's Serve: Outbids NBC For Wimbledon Coverage
Around the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
ESPN will air Wimbledon's Grand Slam tennis tournament for the next ...
- Kutcher To Debut On 'Men' Same Night As Sheen Roast
Around the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
Ironic counterprogramming? On the night that "Two and a Half Men" mak ...
- Why Politics Gets Covered On Local TV -- Or Doesn't
Around the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
Why do some local TV stations have reporters who specifically cover t ...
- Turner, Group M Still Wrangling Over Upfront Deals
MediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Almost a month removed from the first TV upfront deals between med ...
- Internet-Connect TV Soars, Clicks With Mainstream Audience
MediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Internet-connected television sets have been growing fast, and by the end ...
- JetBlue Airs Tour de France
MediaDailyNews, - Friday, July 1, 2011
For the eighth straight year, JetBlue Airways will air continuous, live covera ...
- NBC Retrans Pays Off For Comcast
MediaDailyNews, David Goetzl - Friday, July 1, 2011
NBC should begin receiving retrans payments for its 10-owned stations in 201 ...
- Spinoff Complete: AMC Networks Flies Solo
MediaDailyNews, Fern Siegel - Friday, July 1, 2011
Expected since spring, AMC Networks has officially spun off from Cablevision, n ...
- Local Radio and TV Are Significant Contributors To The Gross National Product
Research Brief, Jack Loechner - Tuesday, July 5, 2011
Local television and radio broadcasting contributes 7% of the nation's Gross Domest ...
- On the Meaning Of Facebook
TV Board, Bob DeSena - Tuesday, July 5, 2011
Before we all get cranky at the end of this piece, let ...
- The Tweets That Wagged The Dog
TV Watch, Joe Mandese - Tuesday, July 5, 2011
Fox News normally doesn't have any trouble making news in the mainstre ...
- Stewart, ESPN and "Mad Men" Drive Cable
TVBlog, David Goetzl - Wednesday, July 6, 2011
The story about cable challenging broadcast is nothing new, but the progre ...
- Singing Bases?: Fox To Premiere 'X Factor' During MLB All-Star Game
Around the Net In Media, Phyllis Fine - Friday, July 1, 2011
Fox will provide a "world premiere preview" of "The X Factor,"the Sim ...
- Planning Your Weekend Of TV Marathons
Around the Net In Media, Phyllis Fine - Friday, July 1, 2011
Ok, media folks, time to kick back as we head into ...
- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Young Broadcasting On Block For $350M
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
Young Broadcasting, which has 10 stations and emerged from bankruptcy last yea ...
- 'All My Children' Ends Long Run In September
MediaDailyNews, - Thursday, June 30, 2011
"All My Children" will air its final broadcast on Sept. 23. ...
- Kagan: In 2015, 3D TV Penetration Hits 25%
MediaDailyNews, David Goetzl - Thursday, June 30, 2011
As prices drop, nearly a quarter of U.S. homes are projected ...
- King Jon: 'Daily Show' No. 1 In Late Night
MediaDailyNews, Wayne Friedman - Thursday, June 30, 2011
A trend that started a few months ago, pegs Comedy Central's "T ...