• Variety, Friday, July 1, 2011 2:33 PM

Fox will provide a "world premiere preview" of "The X Factor,"the Simon Cowell's new singing competition, in conjunction with the 2011 Major League Baseball All-Star Game July 12, 8 p.m.

"No indication has been given as to what shape this preview will take, though the promo seems to indicate that it will unfold before the game begins" -- with possibly more during, say, the seventh-inning stretch, writes Variety's Andrew Wallenstein.

"Regardless, whatever stunt Fox has planned, it could be a significant piece of a marketing campaign that will be the network's biggest priority heading into the fall."

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