- Avail-TVN Begins Multi-Screen Video Trials
Online Media Daily, - Monday, June 13, 2011
Digital media services company Avail-TVN says its multi-screen video service, called AnyVie ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Certitude
TV Board, Bob DeSena - Tuesday, June 14, 2011
As you read this, the disposition of one more squirming, sobbing, lyi ...
- Negative Publicity: Enough For All TV Shows And Movies To Share
TV Watch, Wayne Friedman - Tuesday, June 14, 2011
A couple of years ago, a TV network marketing executive lamented ...
- It's a Good Time to Know EBIF and MPEG-2
TVBlog, David Goetzl - Tuesday, June 14, 2011
Those lists that cite careers with the greatest growth opportunities might ne ...
- Hulu's Summer Streaming: Two U.K. Imports, One U.S. Show
Around the Net In Media, Phyllis Fine - Monday, June 13, 2011
Hulu aims to avoid summer viewership doldrums by obtaining exclusive U.S. righ ...
- When The Talent Screws Up, HERE's How To Apologize: Tiny Fey On Tracy Morgan
Around the Net In Media, Phyllis Fine - Monday, June 13, 2011
If you ever have to make (or write, or promote) a corpora ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- MTV Cancels Controversial 'Skins'
MediaDailyNews, - Friday, June 10, 2011
MTV has canceled its controversial teen drama "Skins." It suffered low ratin ...
- Chevrolet Drives 'X Factor' Sponsorship
MediaDailyNews, David Goetzl - Friday, June 10, 2011
General Motors said it has signed a deal to make Chevrolet ...
- NBC Promotes 'Smash' Via Columbia Records
MediaDailyNews, David Goetzl - Friday, June 10, 2011
NBC's new musical drama "Smash" isn't launching until early next year, b ...
- Clarification: ADS Distribution
Online Media Daily, - Friday, June 10, 2011
The Media Daily News article "Alternative TV Delivery Hits Record" on Ju ...
- Partnership in a Connected Media World: Four Core Values
TV Board, Mark Lieberman - Monday, June 13, 2011
Competition isn't what it used to be. The Darwinian/Randian world of go-it-alo ...
- Programmers Look to Capture Viewers' Minds When Promotional Defenses Are Down
TV Watch, Wayne Friedman - Monday, June 13, 2011
Take down the filters, and your ratings will go up. That's o ...
- Shame on Chrysler For Diminishing Super Bowl Spot
TVBlog, David Goetzl - Monday, June 13, 2011
Chrysler has begun airing spots with legendary rapper Dr. Dre driving throu ...
- 3D TV Isn't Ready For Prime Time
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Last June, ESPN launched a 3D network tied to its coverage ...
- NBC Could Get $600M For G4 Channel
Around the Net In Media, Phyllis Fine - Friday, June 10, 2011
NBCUniversal is reportedly in talks to sell its video-game channel G4 ...
- Olympics Once Again Losing Proposition For NBC?
Around the Net In Media, Phyllis Fine - Friday, June 10, 2011
Analysts question whether Comcast's shelling out $4.38 billion for U.S. broadcasting righ ...
- Upfront Upswing: CBS Grabs $2.5B, ABC Inks $2.3B, NBC Lands $1.7B; Cable Expected To Hit $9B
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Overall, broadcast networks' prime-time inventory look to gain around 3% to ...
- Broadcast Net Shows Still Lead Ratings Race
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Network program ratings may be getting smaller, and cable ratings may ...
- Alternative TV Delivery Hits Record
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
The TVB said that national ADS (Alternative Delivery System) penetration reached ...
- Dr Pepper Sponsors Premios Juventud VIP Tour
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
Dr Pepper is presenting a series of concerts leading up to t ...
- Katie Couric: Challenges To Come
TV Board, Ed Martin - Friday, June 10, 2011
Katie Couric certainly has her work cut out for her during t ...
- Television Needs More That's Live and Transparent
TV Watch, Wayne Friedman - Friday, June 10, 2011
Every Olympic event in the future will be seen live -- ev ...
- New Research Indicates Netflix Huge Among Important Target
TVBlog, David Goetzl - Friday, June 10, 2011
While there are plenty of so-called "hard-to-reach" demos that media buyers grapp ...
- WPP's Palisades Creates News Video For Digital, TV
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
A new video content creation unit under WPP Group is starting u ...
- Second Screen Apps Boon To TV
MediaDailyNews, - Wednesday, June 8, 2011
Apps like GetGlue, Miso, Philo, AdaptiveBlue, Loyalize, Watchpoints, Tunerfish, and TV Check- ...
- NBA, 'Voice' Net Strong Returns
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
ABC grabbed big numbers for game four of the NBA Finals ...