• L.A. Times, Monday, June 13, 2011 3 PM

If you ever have to make (or write, or promote) a corporate apology for anything, read and learn from "30 Rock" exec producer Tina Fey's response to reports that Tracy Morgan, one of her co-stars and employees, had made hompophobic remarks in his stand-up act.

Fey performed the near-impossible task of balancing humor with a rebuke. After calling out Rock for the "violent imagery of his rant," she said, "It also doesn't line up with the Tracy Morgan I know, who is not a hateful man and is generally much too sleepy and self-centered to ever hurt another person."

But we especially like how she got specific about the issue of homophobia rather than spouting corporate P.C. jargon: "I hope for his sake that Tracy's apology will be accepted as sincere by his gay and lesbian co-workers at '30 Rock,' without whom Tracy would not have lines to say, clothes to wear, sets to stand on, scene partners to act with or a printed-out paycheck from accounting to put in his pocket."

Awesome job, Tina.

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