- Nexstar Retains Small Ad Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 11, 2011
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43 ...
- Bewkes: Comcast, NBC Merger Is 'Bet On Content'
MediaDailyNews, David Goetzl - Wednesday, May 11, 2011
Even as Jeff Bewkes oversaw the separation of Time Warner and Ti ...
- 'The Voice' Dips, But Stays On Key
MediaDailyNews, Wayne Friedman - Wednesday, May 11, 2011
The high-flying NBC singing competition show lost just about 1 rating poi ...
- TV's 'Phineas' Debuts Live Stage Tour
MediaDailyNews, Fern Siegel - Wednesday, May 11, 2011
The tweens who have turned Disney's "Phineas and Ferb" into a h ...
- In The Cloud: Syzygy Sizes Up TV Of The Future
Online Media Daily, - Wednesday, May 11, 2011
Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has develop ...
- Set-Top-Box Lexicon: The DVR Begets C3 Ratings
TV Board, Jane Clarke - Thursday, May 12, 2011
The advent of the DVR (The PVR and DVR) is credited n ...
- Presidential Debate Ref Lehrer Leaving Anchor Chair
TVBlog, David Goetzl - Thursday, May 12, 2011
To the many - very many - Americans who didn't watch t ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- This is Your Brain on Screens Revisited
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
"I am writing a story about how our brains perceive and proce ...
- WE tv Renews 'Braxton,' Adds 3 Original Shows
MediaDailyNews, - Tuesday, May 10, 2011
WE tv has renewed "Braxton Family Values" for a second season a ...
- TV Deals Soar To $185 Million, 15 Stations Sold
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
SNL Kagan says TV deals worth $185 million were recorded through t ...
- Shine Moves LA Headquarters To London
MediaDailyNews, - Wednesday, May 11, 2011
Elisabeth Murdoch's sales and distribution arm of her TV production company Shin ...
- ABC, Cable Perform For Disney
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
Strong TV advertising and affiliate revenues pushed up better financials for Wa ...
- Local TV Ads Sustain E. W. Scripps, Newspapers Dive
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2011
E.W. Scripps eked out some television advertising gains in the first quart ...
- Google Unveils Android@Home
Online Media Daily, Laurie Sullivan - Tuesday, May 10, 2011
Google designed Android to enable developers to build applications beyond mobile phon ...
- An Ode To The Thrill Of Victory & The Agony Of Defeat
Online Spin, Cory Treffiletti - Wednesday, May 11, 2011
I was reading an article in Sports Illustrated that reminded me th ...
- The Holy Grail of Marketing-- And Why We Must Let That One Go
TV Board, Bob DeSena - Wednesday, May 11, 2011
Great marketing is honest communication, but it also involves sleight of han ...
- Can TV's Own '38 Special" Hit The Mark For Marketers?
TV Watch, Wayne Friedman - Wednesday, May 11, 2011
Focus on the screen -- you know, the real big, old-school o ...
- VOD Advertising Offers Problems, Maybe Potential
TVBlog, David Goetzl - Wednesday, May 11, 2011
A coalition looking to find ways to better take advantage of V ...
- Fox Study: TV Spots More Engaging Than Online Ads -- Multiplatform Best Of All
Around the Net In Media, Phyllis Fine - Tuesday, May 10, 2011
Want consumers to be truly engaged with your ads? Then combine ...
- Oprah Advised By Funny Show Veteran Lorne Michaels
Around the Net In Media, Phyllis Fine - Tuesday, May 10, 2011
Interesting. In the wake of some executive and other tumult (CEO Christi ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- NBC Steps Up Branding For Comcast Sports Nets
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
Comcast-NBC Universal marketing efforts are well underway to put the NBC bra ...
- Gray TV: Web Revs Up, National Spot Down
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
More mid- to-small-sized TV station groups are feeling a slowdown in advertisi ...
- Honey, I Shrunk My Ratings
TV Board, Stuart Lipson - Tuesday, May 10, 2011
TV is, once again, coming into what looks to be a robu ...
- Can YouTube Shake Its Wal-Mart Marketing Image In A Netflix World?
TV Watch, Wayne Friedman - Tuesday, May 10, 2011
YouTube is still looking for the premium video streaming answer. It's ...
- Poll On Fan Reaction to NFL Labor Mess Good News For The League
TVBlog, David Goetzl - Tuesday, May 10, 2011
The authors of a new poll on how the current NFL lab ...
- Viewers Continue Hungering For Food Programming
Around the Net In Media, - Monday, May 9, 2011
While running down the current menu of TV shows about eating a ...