- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- 1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American me ...
- Correction: Nielsen Will Update 'Extended Screen' Clients At End Of June
MediaDailyNews, - Monday, March 14, 2011
- Joe Uva To Leave Univision
MediaDailyNews, David Goetzl - Monday, March 14, 2011
Just as Univision Communications targets an influx of ad dollars from ...
- AMC Partners With Hudson News To Promote 'Killing'
MediaDailyNews, - Monday, March 14, 2011
AMC has kicked off a promotional campaign for the network's newest origin ...
- ESPN Study Concludes Little Cord-Cutting
MediaDailyNews, Wayne Friedman - Monday, March 14, 2011
TV cable cord-cutting? ESPN, one of the biggest cable networks, says it ...
- NFL Lockout Could Score For Alternative Programmers
On Media, Diane Mermigas - Friday, March 11, 2011
The threat of the first NFL lockout since 1987 would be ...
- HealthiNation Debuts TV, Web Series
Online Media Daily, Laurie Sullivan - Tuesday, March 15, 2011
Knowing when to eat certain foods, such as carbohydrates, can serve ...
- The Power Of Clarity
TV Board, Bob DeSena - Tuesday, March 15, 2011
If there has ever been a more appropriate name for an even ...
- Oprah's Going Off The Air, But There's Still Time To Engage With Her
TV Watch, Wayne Friedman - Tuesday, March 15, 2011
A couple of weeks ago, media business executives at an industry eve ...
- Google Online Buying System a Boon for DR Advertisers
TVBlog, David Goetzl - Tuesday, March 15, 2011
Direct-response marketers that are unaware of an option offered by the Goog ...
- Charlie Sheen In Or Out? Two Opposing Views
Around the Net In Media, Phyllis Fine - Monday, March 14, 2011
On the assumption that "Two and A Half Men" creators will repla ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- Non-Traditional TV Viewing Surges
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Nearly one-third of urban media consumers watch TV on non-traditional platforms ...
- Scanlan To SVP, Biz Development, CBS TV Stations
MediaDailyNews, - Friday, March 11, 2011
Amy Scanlan has been named senior vice president, business development and strateg ...
- Cablevision's Rainbow Spinoff: AMC Networks
MediaDailyNews, - Friday, March 11, 2011
Cablevision is on track to spin off its Rainbow Networks unit ...
- NBC Disney Execs Could Exit Hulu Board
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Two major TV executives -- Bob Iger, CEO, Walt Disney, and Cha ...
- Banikarim Leaves NBCU For Gannett
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
More executive suite changes at NBC -- this time at its integrat ...
- It all started with the Big Bang...
Notes from the Digital Frontier, laura.r - Thursday, February 24, 2011
I owe Chuck Lorre a thank-you note. I'm a little behind, b ...
- This Boring Life
Notes from the Digital Frontier, whitley - Wednesday, March 2, 2011
For the past two months, my life has been extremely boring. Sin ...
- Eric Clapton & the Montgomery Tech Conference
TV Board, Mark Lieberman - Monday, March 14, 2011
I was in Santa Monica last week for the Montgomery Technology Conferen ...
- Marketers Can't Win Against Sports Leagues
TVBlog, David Goetzl - Monday, March 14, 2011
Advertisers need sports content, which is mostly consumed live, maybe more th ...
- TV News Coverage Focuses On Quake/Tsunami
Around the Net In Media, Phyllis Fine - Friday, March 11, 2011
Time's James Poniewozik turned on the TV early this morning to fi ...
- In Wake Of Quake, Net Is The 'New TV'
Around the Net In Media, Phyllis Fine - Friday, March 11, 2011
On the other hand, blogger Doc Searls castigates TV network Web sit ...
- 'Double-Edged Sword' Of Hulu's Independence From Major Media
Around the Net In Media, Phyllis Fine - Friday, March 11, 2011
Gigaom's Ryan Lawler analyzes the "double-edged sword" of Hulu's becoming more independe ...
- Nielsen: Dramatic Rise In Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2011
Traditional TV DVR time-shifting continues to be an older-skewing activity. But overal ...
- Nat Geo Wild Set to Make Noise in Year 2
MediaDailyNews, David Goetzl - Friday, March 11, 2011
Year-old Nat Geo Wild will air "Dog Whisperer with Cesar Millan," t ...
- Nexstar Broadcasting: 4Q Revs Jump 31%
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2011
Nexstar Broadcasting touted some big revenue gains in its fourth-quarter 2010 resul ...