- PBS Trade Campaign Might Be Better Tabled For Now
TVBlog, David Goetzl - Monday, March 21, 2011
At a time when PBS is under siege by members of Congre ...
- March 'Sadness' For CBS Affiliates Without Local B-Ball Games?
Around the Net In Media, Phyllis Fine - Friday, March 18, 2011
"The plan to share the March Madness basketball games with a bat ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- Study Shows TV Streaming, Cord-Cutting Increasing
MediaDailyNews, - Thursday, March 17, 2011
More than one-third (35%) of Americans ages 13-54 say they watch streami ...
- Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
There are more executive changes at NBC Universal's big cable network: U ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- Disney Kids Networks Profits By Sponsorship Model
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2011
As a sponsorship-driven network, devoid of the usual slate of 30-second commercial ...
- Media Insights Q&A with Rob Frydlewicz
TV Board, Charlene Weisler - Friday, March 18, 2011
Rob Frydlewicz is best known as a veteran agency researcher at agenci ...
- Set-Top Lexicon: Digital Platforms
TV Board, Jane Clarke - Friday, March 18, 2011
We could fill up several columns with definitions that apply to t ...
- Netflix Needs To Keep Pace As It Expands Into Upscale Content
TV Watch, Wayne Friedman - Friday, March 18, 2011
How do you market an original TV show when you don't ha ...
- Networks Set to Down Pepsi Dollars
TVBlog, David Goetzl - Friday, March 18, 2011
Forget champagne glasses. Networks had to be toasting with Pepsi cans th ...
- OTT Threat Is Overstated
Video Insider, Michael Kokernak - Friday, March 18, 2011
ome of the OTT "over the top" providers politicize their mission ...
- Bra Informercial Airs Instead Of Newscast -- And It's Not A Mistake!
Around the Net In Media, Phyllis Fine - Thursday, March 17, 2011
A Providence ABC affiliate that's up for sale -- WLNE -- pla ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- 'Card' Trick: Netflix Buys New TV Drama
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Shocking many in the TV industry, Netflix is now moving its streami ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- LIN Revs Up 24%, Freedom To Auction Assets
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
A sale of Freedom Communications' stations could serve as a measuring sti ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Disney Adds 3 Series, XD Is 'Kickin' It'
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
The Disney Channel will add three new series as it continues i ...
- Exactly HOW Accurate Must Historical Content Be These Days?
TV Watch, Wayne Friedman - Thursday, March 17, 2011
Here's what one media executive said about the decision of A&E's Histo ...
- March Madness Carries Memories For Top Sales Exec
TVBlog, David Goetzl - Thursday, March 17, 2011
Ah, the seeds of a salesman! As a college hoopster, Bruce Lefkowi ...
- Why Netflix's Original Content Deal Has Legs
Around the Net In Media, Phyllis Fine - Wednesday, March 16, 2011
According to All Things Digital's Peter Kafka, Netflix's potential deal to distribu ...
- You Suck: TV Critic To U.S. Cable News
Around the Net In Media, Phyllis Fine - Wednesday, March 16, 2011
The Hollywood Reporter's television critic Tim Goodman takes a thoughtful, detailed lo ...
- LIN TV Stations Back On Dish Service
MediaDailyNews, - Monday, March 14, 2011
Some 27 LIN Media TV stations were restored to Dish's satellite ...
- Sony Launches British TV Channel
MediaDailyNews, - Tuesday, March 15, 2011
Sony Pictures Television is launching a Sony-branded TV channel in Britain ...
- Artesa Vineyards Signs 2-Year 'Cooking' Sponsorship
MediaDailyNews, - Tuesday, March 15, 2011
Artesa Vineyards & Winery announced a two-year sponsorship agreement with a celebri ...
- Put Down The Remote, And Step Away From The Couch
TV Board, Frank Maggio - Wednesday, March 16, 2011
The virtual pages of the TV Board blog are used, from ti ...
- Is Network Prime Time's 18-49 Bottom Line Still A MOVING Line?
TV Watch, Wayne Friedman - Wednesday, March 16, 2011
For some on-the-ropes broadcast network programs, it's kind of like getting select ...
- Chicago Station Tries New Route For Traffic Reporter
TVBlog, David Goetzl - Wednesday, March 16, 2011
Well into refashioning its morning show, the CBS station in the Win ...
- Katie Couric, Ricki Lake Could Fill Oprah Talk Show Void
Around the Net In Media, Phyllis Fine - Tuesday, March 15, 2011
Both former talk show host Ricki Lake and current news anchor Kat ...