- Marketers: It's A Matter Of Time
Marketing Daily, Mitch Burg - Monday, January 24, 2011
Scheduling communications to coincide with the time or day impacts both t ...
- What A Job: FINS.com Launches Multimedia Effort
Marketing Daily, Aaron Baar - Friday, January 21, 2011
A year after a relatively quiet launch to serve financial services professional ...
- Taco Bell Pulls Ads From Risque Teen Show
Marketing Daily, - Friday, January 21, 2011
Taco Bell, under pressure from a threatened boycott of the chain launch ...
- Adap.tv Strikes Flingo Deal To Better Monetize TV
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
Looking to capitalize on the big potential advertising marketplace of new Internet-connect ...
- Cable Shocker: Olbermann Exits MSNBC's 'Countdown'
MediaDailyNews, Fern Siegel - Saturday, January 22, 2011
The news was unexpected and reverberated throughout the cable world: Keith Olberma ...
- Peacock Plumage: NBC 4Q Profits Soar 38%
MediaDailyNews, Wayne Friedman - Friday, January 21, 2011
Looking even better for Comcast -- as the company will close ...
- Litton, Tribune Broadcast Provides 'Direct Access'
MediaDailyNews, - Saturday, January 22, 2011
Litton Entertainment and Tribune Broadcasting are partnering in the national launch ...
- CMT Launches Multiplatform Marketing Push For 'Working Class'
MediaDailyNews, David Goetzl - Friday, January 21, 2011
As it moves into the comedy genre, CMT is deploying a marketi ...
- IFC Drives 'Portlandia' With Zipcar, Aloft
MediaDailyNews, Fern Siegel - Friday, January 21, 2011
IFC is big on corporate alliances -- the latest with Aloft a ...
- Got Ideas? Feel Like Innovating? TV Needs You
TV Board, Mark Lieberman - Monday, January 24, 2011
Consider this: For all the talk about how many advertising dollars a ...
- MTV Programming: Always Looking For New Ways To Get Some Skin In The Game
TV Watch, Wayne Friedman - Monday, January 24, 2011
The scandal around "Jersey Shore"? All that seems quaint now -- especial ...
- Clash of the Titans: Silverman vs. Zucker
TVBlog, David Goetzl - Monday, January 24, 2011
At NAPTE, Jeff Zucker and Ben Silverman spoke candidly about their future ...
- Anheuser-Busch Puts Stella Artois In Super Bowl Lineup
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
For the first time the company will promote an import beer. A ...
- NFL Nixes Toyota Ad Showing Football Players Ramming Helmets
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
The NFL censored an ad from Toyota that touts the automaker's safe ...
- Bromstad Out At NBC
Around the Net In Media, Fern Siegel - Friday, January 21, 2011
Angela Bromstad is leaving her post as head of prime-time entertainment ...
- Euronews Plans BBC, CNN Rival
Around the Net In Media, Fern Siegel - Friday, January 21, 2011
International news TV channel euronews plans a major expansion centered around ...
- Viewers Put Food TV On Back Burner
Around the Net In Media, Fern Siegel - Friday, January 21, 2011
Food Network and sister network HGTV -- Scripps Networks' two biggest money-make ...
- Report: TV Not That "Social"
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 21, 2011
TV watching isn't as "social" an experience as you might assume. Indee ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- Despite HD Content, Advertisers Slow To Embrace HD Ads
MediaDailyNews, Wayne Friedman - Thursday, January 20, 2011
TV content owners may be moving quickly on HD programming; TV advertise ...
- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- 'American Idol' Has New Judges, Takes Ratings Dive
MediaDailyNews, David Goetzl - Thursday, January 20, 2011
With two new judges and maybe some viewer fatigue in its 10 ...
- RerunCentral Aggregates Web Links To Classic TV
MediaDailyNews, Wayne Friedman - Thursday, January 20, 2011
Another new digital video venture has launched -- this one more ...
- Household Media Review
Research Brief, Jack Loechner - Friday, January 21, 2011
Acccording to new data from The Nielsen Company, State of the Med ...
- Comcast and NBC: The Evolution Will Be Televised
TV Board, Don Seaman - Friday, January 21, 2011
Please forgive me if I'm not shaken to my core over Comcast ...
- 'American Idol' Returns: Still Big With Viewers, While Fox Looks Long-Term
TV Watch, Wayne Friedman - Friday, January 21, 2011
The first episode of "American Idol" is down a lot, ratings-wise. Do ...
- I Want My Local Sports Anchor
TVBlog, David Goetzl - Friday, January 21, 2011
When Skip Bayless left sports writing in San Jose to join ESP ...
- Morgan Draws 2 Million In CNN Debut
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
Piers Morgan made his debut Monday night in the 9 PM ho ...
- Weinstein Co. Plots TV Return
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
Harvey and Bob Weinstein are plotting a big re-entry into television a ...
- Comcast to Give Up NBC's Management Role at Hulu
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
In its successful bid to acquire NBC Universal, Comcast was not forc ...