- NFL Games Boost CBS
MediaDailyNews, Wayne Friedman - Friday, November 18, 2011
CBS won its first Thursday night of the season -- possibly wi ...
- Innovation Beyond Borders
TV Board, Mark Lieberman - Monday, November 21, 2011
One of the things I enjoy most about what I do ...
- For CBS, It May Be Time To Move Beyond Even 25-54 -- To The Total Picture
TV Watch, Wayne Friedman - Monday, November 21, 2011
CBS says its profitable Friday show "Blue Bloods" has sold advertising dea ...
- Will 'Arrested Development' Be A Cost Center Or Profit Unit For Netflix?
Video Insider, Ashkan Karbasfrooshan - Monday, November 21, 2011
Oh, how times change. Just a few months ago, Netflix was t ...
- Southwest Airlines In Reality Series
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Southwest Airlines has found a way to turn the tables on i ...
- Smirnoff Gets Funky With Fluffy Flavors
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cre ...
- Political Ads To Hit $3.2B, Most In Local TV Buys
MediaDailyNews, Wayne Friedman - Thursday, November 17, 2011
Within the general election window -- Sept. 7 through Nov. 6, 20 ...
- 'Regis' Goes Out WIth A Hefty Ad Bang
MediaDailyNews, Wayne Friedman - Thursday, November 17, 2011
Regis Philbin's last day on ABC's "Live with Regis & Kelly" dayti ...
- ABC: The Fall Season's Most Surprising Network
TV Board, Ed Martin - Friday, November 18, 2011
The 2011-12 television season is moving forward largely as predicted, with C ...
- Left To Its Devices, Sony Wants To Play The Game With Netflix And Amazon
TV Watch, Wayne Friedman - Friday, November 18, 2011
Longtime content entertainment device maker Sony Corp. wants to finally get consume ...
- The Rise of Newt Gingrich... and the Lack of Entertaining TV
TVBlog, Wayne Friedman - Friday, November 18, 2011
Attack the news media! One of the best TV story lines mak ...
- You Have No Choice; Connected TV Ads Are Coming to Get You
VidBlog, Daisy Whitney - Friday, November 18, 2011
Okay, fine. I get it. I'm holding my hands up and surrenderin ...
- Golden Globes Makes Edgy Host Pick Again: Ricky Gervais
Around the Net In Media, Phyllis Fine - Thursday, November 17, 2011
Ratings above all seems to be the mantra at the Hollywood Forei ...
- Corona Brings Back Longtime Holiday Spot
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Crown Imports LLC's Corona Extra and Corona Light are bringing back the ...
- Fox Negotiating Streaming Pact With Warner Bros.
MediaDailyNews, Fern Siegel - Wednesday, November 16, 2011
Fox network is close to a deal to let the network stre ...
- NBCU Taps Shea As CMO For Special TV, Marketing Efforts
MediaDailyNews, Wayne Friedman - Wednesday, November 16, 2011
Former DreamWorks and MTV Networks executive John Shea will be executive vi ...
- Atalaya Capital Acquires 'Nightly Business Report'
MediaDailyNews, Fern Siegel - Wednesday, November 16, 2011
The Nightly Business Report, touted by its owners as the country's most-watch ...
- Digital Distraction: College Students Multi-View
MediaDailyNews, Wayne Friedman - Wednesday, November 16, 2011
A new study among 1,000 college-age students ages 17-21 from Jack Mye ...
- YuMe Secures $!2M, Earmarked For Connected TV Expansion
Online Media Daily, Gavin O'Malley - Wednesday, November 16, 2011
Video ad network YuMe just received another strategic investment of $12 milli ...
- Two Decimal Points: The Difference In Effectiveness Between TV And Online Ads
Online Spin, Dave Morgan - Thursday, November 17, 2011
I've finally found a way to quantify the relative effectiveness of ...
- Politics, Paterno and L'Affaire Romenesko Dominate News Business
TVBlog, Steve McClellan - Thursday, November 17, 2011
Scandals of epic and not-so-epic proportions have fascinated the news business ov ...
- Sundance Channel Debuts TV Show on Twitter, Hulu... and Then TV.
VidBlog, Daisy Whitney - Thursday, November 17, 2011
When Sundance Channel premieres the first episode of the second season ...
- 'Sports Illustrated' Doc Series To Run On HBO
Around the Net In Media, Phyllis Fine - Wednesday, November 16, 2011
Sports Illustrated is developing a five-part documetary series set to air ...
- Boxee To Launch Cord-Cutting Tool
Around the Net In Media, Phyllis Fine - Wednesday, November 16, 2011
Boxee, already doing its part to encourage cable subscribers to use i ...
- Sony Weighs Web-TV Service
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 16, 2011
Sure to worry cable and satellite operators, Sony is reportedly considering ...
- Regional Chain Uses TV To Take On Big Pizza Brands
Marketing Daily, Karlene Lukovitz - Tuesday, November 15, 2011
How does a regional pizza chain compete with the mega marketing budge ...
- Ram Is Official Truck Of The Detroit Red Wings
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
Chrysler Group LLC's Ram Truck brand will have a big presence duri ...
- Ad, Cable Execs Debate Demand For Video-On-Demand, Fail To Address Addressability
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2011
The cable industry has made big strides getting consumers to use video-on-dema ...
- Major Broadcasters Ink Social Network Deal
MediaDailyNews, Wayne Friedman - Tuesday, November 15, 2011
Looking to raise their digital awareness with the rise of social medi ...
- NBCU Taps MTV's She As CMO, Entertainment & Digital Nets
Raw, Joe Mandese - Wednesday, November 16, 2011
MTV vet John Shea has joined NBCUniversal's Entertainment & Digital Networks a ...