- IFC To Promote New Game Show On Twitter
Around the Net In Media, Phyllis Fine - Friday, June 29, 2012
IFC has launched a Twittter-based game to promote its new comedy ga ...
- New 'Arrested Development' Episodes To Air On Netflix UK
Around the Net In OMD Europe, Nina Lentini - Thursday, June 28, 2012
Mitch Hurwitz's comedy series about the eccentric Bluth family was previously confirm ...
- Video Must Complement TV, Digital Brand Vet Says
Online Video Daily, Ross Fadner - Friday, June 29, 2012
According to Bonin Bough, VP of global media and consumer engagement f ...
- 'Hollywood Heights': A Bold Summer Experiment On Nick At Nite
TV Board, Ed Martin - Friday, June 29, 2012
Even as the big broadcast networks continue killing off or otherwise compromisi ...
- One Person's Junk Food Commercials Are Another's Junk Political Advertising
TV Watch, Wayne Friedman - Friday, June 29, 2012
No junk food ads for kids and no political junk ads f ...
- Fox, CNN Flub First Report On Obamacare Ruling
Around the Net In Media, Phyllis Fine - Thursday, June 28, 2012
Both CNN and Fox News initially got it wrong when they report ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Simulmedia Extends Relationship With Nielsen, GfK MRI
MediaDailyNews, Fern Siegel - Wednesday, June 27, 2012
Simulmedia, a targeted television advertising company, expanded its relationship with Nielsen a ...
- Second-Screen Viewing Soars, Measurement Key
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
The rapid adoption of second digital video screens continues apace. In ju ...
- Electus Brings 'Babble' To YouTube's LOUD
Online Media Daily, Gavin O'Malley - Wednesday, June 27, 2012
Keeping the focus on fresh content, multimedia entertainment studio Electus has partner ...
- Return-Path-Data Lexicon: The CIMM Lexicon 2.0
TV Board, Jane Clarke - Thursday, June 28, 2012
GroupM Chairman Irwin Gotlieb stated at his keynote at the recent A ...
- NBC's Olympics May Lose Money Now But Make It Later, Thanks To Digital Video
TV Watch, Wayne Friedman - Thursday, June 28, 2012
NBC will probably lose money on the 2012 London Summer Olympics. B ...
- Ford Launches 'Random Acts of Fusion'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The automaker, which by now could probably publish a textbook on social-med ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- Nielsen To Increase Sample Sizes In Local Markets, Use STB Data
MediaDailyNews, David Goetzl - Tuesday, June 26, 2012
After lengthy testing, Nielsen has a plan that would upend its measureme ...
- News Corp. To Split Biz In Two: Newspaper, TV/Film
MediaDailyNews, Wayne Friedman - Tuesday, June 26, 2012
News Corp. investors like the idea of the company's plans to spl ...
- Shazam's App To Expand Olympic TV Spots Into Social Media Experiences
Online Media Daily, Laurie Sullivan - Tuesday, June 26, 2012
The discovery media company Shazam will provide NBC Olympics, a division ...
- More On: What Do We Mean By 'Television'?
TV Board, Charlene Weisler - Wednesday, June 27, 2012
A few weeks ago I wrote about what I saw as t ...
- News Corp. Could Be Split In Two
Around the Net In Media, Phyllis Fine - Tuesday, June 26, 2012
Chairman Rupert Murdoch appears to be warming toward the idea of splitti ...
- Sony, Vivio Launch Versions Of Google TV
Around the Net In Media, Phyllis Fine - Tuesday, June 26, 2012
Google TV made a slow, somewhat ineffective start. But now versions ...
- Finally, Google Enters UK TV Arena
Around the Net In OMD Europe, Nina Lentini - Monday, June 25, 2012
The first hardware, made by Sony, will offer direct access to t ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- NBC's Initial Olympics 'Trials' Win Tepid Ratings
MediaDailyNews, Wayne Friedman - Monday, June 25, 2012
Looking to entice sports viewers for its big August London Olympics pus ...
- Media Influence On Purchase Decisions
Research Brief, Jack Loechner - Tuesday, June 26, 2012
According to The Media Comparisons Study, from TVB with Knowledge Networks, consume ...
- Boys Like 'Girls'
TV Board, Gary Holmes - Tuesday, June 26, 2012
So after all the predictions that HBO's "Girls" would be the ne ...
- When It Comes To TV Partners -- Who Really Needs Whom?
TV Watch, Wayne Friedman - Tuesday, June 26, 2012
If we're engaged in a TV partnership, do you need me mo ...
- Ford Runs Its First Spanish-Language Ad On Broadcast
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
In a first for NBA, ABC and Ford, a Spanish-language ad (wi ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...