- Black Audiences Favor TV, Streamed Content Over Social Media
Research Intelligencer, Robert Williams - Monday, August 19, 2024
Black consumers seek culturally relevant content with authentic representation and storytelling th ...
- More On Sports Streaming -- And A Generational Inflection Point
Marketing Insider, Jon Last - Tuesday, August 13, 2024
Particularly for fans under the age of 45, streaming highlights is t ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Smart TVs Are Becoming Home Entertainment Hubs
Research Intelligencer, Robert Williams - Monday, August 5, 2024
Smart TVs aren't just for watching video, with half of consumers sayi ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- The Bear Gets Locked In
Mad Blog, Barbara Lippert - Monday, July 8, 2024
Most of the third season of what had been my favorite ...
- McDonald's Launches App-Exclusive Garlic Sauce For Anime Collab
Marketing Daily, Teresa Buyikian - Tuesday, July 2, 2024
Special Grade Garlic Sauce packaging will feature eight collectable lids, each depicti ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- 21Seeds Tequila Brings Back 'The O.C.' In 'Serving Summer'
Marketing Daily, Teresa Buyikian - Monday, July 1, 2024
Ads star original "The O.C." star Rachel Bilson, who is reprising h ...
- Beer And 'The Bear': Stella Artois Partners With Hit FX Series Again
Marketing Daily, Danielle Oster - Friday, June 28, 2024
The brand's second consecutive partnership with the FX series includes event marketin ...
- Amex Joins In Foodie-Bonding With Season Three Of 'The Bear'
Mad Blog, Barbara Lippert - Wednesday, June 26, 2024
American Express' "Instant Access" spots focus on chef/owners of several Chicago restaurant ...
- Preacher Showcases Female Power In Disney Bundle Spot
MAD, Fern Siegel - Friday, June 21, 2024
The spots feature Caitlin Clark, Taylor Swift, Coco Gauff and Emma St ...
- Layoffs Reported At PBS And Lee Enterprises
Publishers Daily, Ray Schultz - Sunday, June 16, 2024
PBS has laid off 24 people and Lee is closing its Winston-Sal ...
- Daytime is Prime Time For Audio Platforms: Study
MediaDailyNews, Wayne Friedman - Tuesday, June 11, 2024
Among those who shopped in person, 80% did that during the hou ...
- Expect Video Audiences To Be Harder -- And More Expensive -- To Reach
Media Insider, Maarten Albarda - Friday, June 7, 2024
As more viewers opt out of advertising and platforms restrict breaks, the ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, June 6, 2024
Companies that make content are nowhere near the top of the li ...
- NBCU Bigger FAST TV Move: Will Disney Join The Crowd?
TV Watch, Wayne Friedman - Tuesday, June 4, 2024
And will FAST channels try to add original content to their ...
- 'What Is A Week End?' Visiting The 'Abbey' Where Maggie Smith Asked That Question
Marketing Daily, Teresa Buyikian - Wednesday, May 29, 2024
"Downton Abbey" superfans now have the chance to sip spirits on t ...
- The Biggest Changes In 'TV' May Not Be What You Think
Media Insider, Cory Treffiletti - Wednesday, May 22, 2024
Inventory is no longer finite. And what's more, the audience is ...
- Netflix Dominates Gen Z's Time Spent With Streaming
Research Intelligencer, Robert Williams - Wednesday, May 22, 2024
One quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Slice Of Life: PBS 'Pompeii' Pizza Pic Might Be World's Oldest
TVBlog, Adam Buckman - Monday, May 20, 2024
Archaeologists in Pompeii unearthed a fresco on the wall of a hou ...
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
MAD, Fern Siegel - Wednesday, May 15, 2024
Now owned by Ferrero, the new packaging pays tribute to its longti ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- It's Not Your Father's Upfront
Media Insider, Dave Morgan - Thursday, May 16, 2024
For one, Netflix was all in on ad tech (and the NFL ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Fox New Upfront Content: Animated 'Guys,' Beach Rescues And Denis Leary
TVBlog, Adam Buckman - Tuesday, May 14, 2024
Fox is so enthusiastic about its new animated comedy for next fal ...
- Reba Sitcom Headlines NBCU's Upfront Content
TVBlog, Adam Buckman - Monday, May 13, 2024
NBCU announced Friday that NBC will have two new comedies and o ...
- Paramount+ Celebrates The National Parks Foundation Mission
MAD, Fern Siegel - Wednesday, April 24, 2024
Paramount+ explores new locations this week, including live streams of Yosemite a ...
- Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
MAD, Fern Siegel - Friday, April 19, 2024
To kick off the show, VaynerMedia produced a campaign branded "All T ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023
Research Intelligencer, Robert Williams - Monday, April 22, 2024
The spending by newcomers to national television advertising hit $1.36 billion, tra ...