- How Netflix Hyped Its Christmas Day NFL Debut
Marketing Daily, Danielle Oster - Tuesday, December 24, 2024
Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravagan ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- Paris, Nicole Return To Sonic With Iconic Drinks, New Show
QSR Insider, Teresa Buyikian - Tuesday, December 17, 2024
Hilton and Richie's encore to "The Simple Life" finds the two ba ...
- Duolingo Uses 'Squid Game' For 'Learn Korean Or Else' Message
Marketing Daily, Danielle Oster - Friday, December 13, 2024
It's not often that advertisers select "vaguely threatening" as the chosen to ...
- Hearst Media Production Group To Create Content For The Dabl Network
Publishers Daily, Ray Schultz - Tuesday, December 10, 2024
The programming will appear on Sunday mornings, starting in January. ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- 'Men's Health' Releases Documentary Film On Ailment That Affects Teen Boys
Publishers Daily, Ray Schultz - Sunday, December 8, 2024
The 'Men's Health' documentary "Generation Flex" is now available for streaming ...
- You're Hired! Assessing Trump's TV Picks For Top Posts
TVBlog, Adam Buckman - Friday, November 22, 2024
Everybody knows TV people are really, really smart - or at t ...
- 'Yellowstone' Kicks Off Mega-Campaign To Announce TV Return
MAD, Fern Siegel - Thursday, November 14, 2024
The show last air two years ago - yet its Nov. ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- New TV Advertisers See 'Mid-Funnel' Results From Campaigns
Research Intelligencer, Robert Williams - Thursday, October 17, 2024
The initial success of a TV campaign encourages many brands to increa ...
- Key Takeaways From Oprah Winfrey's AI Special
TVBlog, Adam Buckman - Tuesday, October 22, 2024
In "AI and the Future of Us,"OpenAI co-founder Sam Altman and F ...
- No News Is NOT Good News
Media Insider, Gord Hotchkiss - Tuesday, October 15, 2024
Like so much of our media environment, basing survival of local ne ...
- New For Fall: No Cheers For Reba's NBC Bar Sitcom
TVBlog, Adam Buckman - Tuesday, October 15, 2024
In the premiere episode of Reba McEntire's "Happy's Place," two characters fe ...
- Shoutout To Roku, Selling Streaming Via Screaming
Mad Blog, Barbara Lippert - Wednesday, October 9, 2024
"Where's the Remote?" shows a family who speak at a volume kno ...
- Pluto TV Cooks Up More 'Potatoes'
MAD, Fern Siegel - Tuesday, October 1, 2024
Gary Sinise ("CSI: NY") stars in the latest campaign iteration. ...
- AT&T To Exit Satellite TV Business With $7.6B Sale Of DirecTV
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
AT&T is selling the remainder of its 70% stake in DirecTV, whi ...
- Colbert Monologue Calls Out 'Powerful' Lincoln Project Ad
Mediapsssst, Richard Whitman - Monday, September 30, 2024
Colbert had some fun with narrator Sam Elliott's dropping the F-bomb ...
- Can Ryan Murphy Retool The Menendez Brothers?
Mad Blog, Barbara Lippert - Saturday, September 28, 2024
Two words come to mind while watching "Monsters: The Lyle and Er ...
- Dentsu Casting Director Makes Emmy History
MAD, Steve McClellan - Wednesday, September 25, 2024
Kei Kawamura was in charge of proposing and coordinating Japanese actors f ...
- New For Fall: Canadian Whodunnit Is Unusual Show For Fox
TVBlog, Adam Buckman - Tuesday, September 24, 2024
Two things are unusual about "Murder in a Small Town," the n ...
- HBO's 'Penguin' Invades Gotham Via 'NYT'
Out to Launch, Fern Siegel - Friday, September 20, 2024
The newspaper was wrapped in "The Gotham Gazette," highlighting Oswald Cobb's crimin ...
- New For Fall: CBS' 'Matlock' Vs. The Original
TVBlog, Adam Buckman - Friday, September 20, 2024
Readers should be well aware by now that a new "Matlock" ...
- Tubi Aims 'Free' Pitch At The Good, The Bad And The Ugly
MAD, Fern Siegel - Wednesday, September 11, 2024
The hard sell is due to a study that found people kn ...
- Game On: 'SpongeBob' Celebrates 25th Anniversary With 'Brawn Stars' Takeover
MAD, Fern Siegel - Tuesday, September 10, 2024
Actor/wrestler Jon Cena declares, "It's the epic entertainment tag team fans ha ...
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way
Media Insider, Cory Treffiletti - Wednesday, September 11, 2024
It's the desire to be greedy and insert more commercial interruptions whi ...
- 'Crazy' Story: Leonardo DiCaprio Accused Of Chimp Abuse
TVBlog, Adam Buckman - Wednesday, September 11, 2024
The death of a chimp on the HBO docuseries "Chimp Crazy" h ...
- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Deion Sanders' Ad Debut For DirecTV Is 'For The Birds'
Marketing Daily, Danielle Oster - Friday, August 16, 2024
Football coach Sanders stars as an animated pigeon touting the advent ...