Fans of Hulu's "Only Murders in the Building" know that amateur
sleuth Oliver Putnam, played by Martin Short, is obsessed with dips. To cash in on his passion, Tostitos Dips has partnered with the hit show.
The snack brand invites consumers to play
detective in a new mystery inspired by the series, which just debuted its fifth season.
Tostitos Dips released “Oliver’s Dip,” a limited-edition flavor.
Here's the
catch: the flavor is a mystery, challenging fans to suss out its ingredients. They can visit Tostitos on Instagram and enter a chance to win an exclusive kit featuring “Oliver’s
Dip.” The answer will be revealed by Oct. 29, the time the murder mystery is solved. Two clues: no artificial flavors and no coloring.
D3, Pepsico Foods U.S. internal agency, produced
the creative.
“When a cult show like 'Only Murders in the Building' has a storyline related to your product, you obviously jump on that opportunity. It’s a no-brainer
collaboration that allows us to authentically bring our fans into the fun during a culturally relevant moment,” Chris Bellinger, chief creative officer, PepsiCo Foods U.S., told Agency
Daily.
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To add color to the culinary adventure, Tostitos is releasing its Dips With Dinner Menu, food pairings that complement its offerings.Throughout the run, Tostitos will feature
mystery-themed social content on its platforms.
Tostitos is a brand within PepsiCo's Frito-Lay division.