- 'House Of Cards' And A Reminder Of Spoiler Etiquette
Video Insider, Rob Kurfehs - Monday, February 24, 2014
Valentine's Day 2014 saw the premiere of season 2 of the semin ...
- Universal Truth
MediaPost Weekend, Joe Mandese - Sunday, February 23, 2014
What's the biggest social network in the world? Careful, it's a tri ...
- Content Pirates Rolling In Ad Dollars
Around the Net In Media, Gavin O'Malley - Thursday, February 20, 2014
Last year, Web sites that specialize in pirated content took home abo ...
- WCVB Wins Gracie Award For "Boston Strong Reunited"
MAD Boston, Val Brickates Kennedy - Friday, February 21, 2014
Boston's WCVB Channel 5 has been awarded the 2014 Gracie Award f ...
- Tassler Named Chairman, CBS Entertainment
MediaDailyNews, Wayne Friedman - Thursday, February 20, 2014
CBS longtime senior executive Nina Tassler has expanded her programming role, coveri ...
- Demos Split On TV Viewing: Millennials Favor Streaming Sites, VOD
MediaDailyNews, Wayne Friedman - Thursday, February 20, 2014
Millennials' video consumption offers some complicated news for traditional TV networks a ...
- DirecTV Revs Grow, Subscriber Growth Slows In Q4
MediaDailyNews, Wayne Friedman - Thursday, February 20, 2014
Investors liked DirecTV's fourth-quarter financial results, which grew strongly for its U. ...
- NEW! 'Life Is A Beautiful Sport' In Lacoste's First TV Ad
Out to Launch, Amy Corr - Thursday, February 20, 2014
"Life is a Beautiful Sport" is the new tagline for Lacoste a ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
Real-Time Daily, Laurie Sullivan - Thursday, February 20, 2014
Cross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- Brands On Twitter Draw Crowds But Not Conversation
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Twitter has become a linchpin of brands' social media marketing efforts, especial ...
- Keeping Your Cards -- And Viewing Data -- Close To The Vest
TV Watch, Wayne Friedman - Friday, February 21, 2014
For the second consecutive season of Netflix's political drama "House of Cards ...
- 'American Idol' Triumphant: Fox Has Found A Way To Keep Viewers Watching During Commercials!
TVBlog, Ed Martin - Friday, February 21, 2014
A funny thing happened this week on the season's first two li ...
- Vice/FremantleMedia Forge Foodie Brand
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
Expanding into new territory, Vice Media and FremantleMedia are co-creating a multichann ...
- New Approach To Figure Skating Coverage Brings Good Ratings For NBC
Around the Net In Media, Phyllis Fine - Wednesday, February 19, 2014
NBC is getting positive early ratings for its new-this-year approach to coveri ...
- Bravo Orders Its First Scripted Series
Around the Net In Media, Phyllis Fine - Wednesday, February 19, 2014
Bravo ordered the series "Girlfriends’ Guide to Divorce,” starring former "House" st ...
- Why Facebook Ads Provide ROI
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 20, 2014
Every business should spend at least $1 per day on Facebook Ad ...
- The Golden Age Of Binging
Mad Blog, - Wednesday, February 19, 2014
Appointment binge-watching? That would seem to be a contradiction in terms, b ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- TaylorMade Jet Speeds Are 'Go'
Marketing Daily, Karl Greenberg - Wednesday, February 19, 2014
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in whi ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- 'Tonight' Is Fallon's Chance To Bridge Generation Gaps
MediaDailyNews, Mike Bloxham - Thursday, February 20, 2014
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generatio ...
- Olympics Viewership Chills, Numbers Dip
MediaDailyNews, Wayne Friedman - Wednesday, February 19, 2014
NBC Olympics prime-time numbers dipped under the 20 million viewer level f ...
- Why You Should Shut Up And Love Your Cable Bundle
Online Spin, Joe Marchese - Thursday, February 20, 2014
I belong to a gym, and for the most part, I lo ...
- NEW! Sony's 'Separate Together' Film Features Miniature Railroads, Towns And Cameras To Take A Closer Look
Out to Launch, Amy Corr - Wednesday, February 19, 2014
Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrat ...
- The Sweet And Sour Side Of TV Programming
TV Watch, Wayne Friedman - Thursday, February 20, 2014
In six years, we might run out of cocoa beans -- y ...
- Deluxe 'Dallas' Promotions: First A Gas Station, And Now A New Brand Of Bourbon
TVBlog, Ed Martin - Thursday, February 20, 2014
J.R. Ewing Bourbon? All I can say is -- what took th ...
- Connected TV Use Grows 19% Year-Over-Year
Video Insider, Daisy Whitney - Thursday, February 20, 2014
Connected TV usage is on the rise, and about 63% of broadba ...
- CBS Orders 'CSI' Spinoff Focused On Cybercrime
Around the Net In Media, Phyllis Fine - Tuesday, February 18, 2014
Cybercrime will be the topic of a new spinoff of CBS' "CS ...
- Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
MAD, Larissa Faw - Tuesday, February 18, 2014
The big midwest indie shop said it will use Rentrak instead ...
- Vehicle Marketing Can't Live On Social Alone
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The example given by market research firm TNS Global is VW's Sup ...