- Olympics Viewership Chills, Numbers Dip
MediaDailyNews, Wayne Friedman - Wednesday, February 19, 2014
NBC Olympics prime-time numbers dipped under the 20 million viewer level f ...
- Why You Should Shut Up And Love Your Cable Bundle
Online Spin, Joe Marchese - Thursday, February 20, 2014
I belong to a gym, and for the most part, I lo ...
- NEW! Sony's 'Separate Together' Film Features Miniature Railroads, Towns And Cameras To Take A Closer Look
Out to Launch, Amy Corr - Wednesday, February 19, 2014
Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrat ...
- The Sweet And Sour Side Of TV Programming
TV Watch, Wayne Friedman - Thursday, February 20, 2014
In six years, we might run out of cocoa beans -- y ...
- Deluxe 'Dallas' Promotions: First A Gas Station, And Now A New Brand Of Bourbon
TVBlog, Ed Martin - Thursday, February 20, 2014
J.R. Ewing Bourbon? All I can say is -- what took th ...
- Connected TV Use Grows 19% Year-Over-Year
Video Insider, Daisy Whitney - Thursday, February 20, 2014
Connected TV usage is on the rise, and about 63% of broadba ...
- CBS Orders 'CSI' Spinoff Focused On Cybercrime
Around the Net In Media, Phyllis Fine - Tuesday, February 18, 2014
Cybercrime will be the topic of a new spinoff of CBS' "CS ...
- Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
MAD, Larissa Faw - Tuesday, February 18, 2014
The big midwest indie shop said it will use Rentrak instead ...
- Vehicle Marketing Can't Live On Social Alone
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The example given by market research firm TNS Global is VW's Sup ...
- Cablers BET, ESPN Tops In Social Media Activity
MediaDailyNews, Wayne Friedman - Tuesday, February 18, 2014
Looking at all TV network social media activity for January, one stu ...
- Fallon Pulls Decent 'Tonight' Debut Numbers, Doesn't Top Leno
MediaDailyNews, Wayne Friedman - Tuesday, February 18, 2014
The arrival of Jimmy Fallon as host of "The Tonight Show" offer ...
- Reporting On TV Ratings
MediaDailyNews, Gary Holmes - Tuesday, February 18, 2014
In a year of great Sunday night television programming, the evening ...
- NEW! James Harden Disguises Himself As 'Less-Famous' Anthony Davis In Latest Foot Locker Ad
Out to Launch, Amy Corr - Tuesday, February 18, 2014
Foot Locker launched two TV ads this month, promoting both its Ki ...
- Starburst Minis Are Manufactured In Miniature Factory In Miniminneapolis
Out to Launch, Amy Corr - Wednesday, February 19, 2014
Sure, you may have visited Minneapolis, but how about Miniminneapolis? That's t ...
- A Little Peace Of Mind Goes A Long Way In Latest ADT Ad
Out to Launch, Amy Corr - Wednesday, February 19, 2014
ADT has launched a TV campaign that illustrates how a little pea ...
- Cameras On The Supremes: Can I Watch With Aereo?
TV Watch, Wayne Friedman - Wednesday, February 19, 2014
It's an insatiable media information market. Media consumers are in need ...
- 'House Of Cards': To Binge Or Not To Binge?
TVBlog, Ed Martin - Wednesday, February 19, 2014
Are the original series produced by Netflix truly designed to be binge-watch ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- Sports TV Scores Huge Gains, Dominates TV Programming
MediaDailyNews, Wayne Friedman - Monday, February 17, 2014
In the last 10 years, the available hours of sports programming ha ...
- Scripps Networks Revs, Scatter Prices Rise In Q4
MediaDailyNews, Wayne Friedman - Monday, February 17, 2014
Scripps Networks Interactive posted 7% higher advertising revenue for its fourth quart ...
- Fallon App Doesn't Promise Much 'Tonight Show' Edge
MoBlog, Steve Smith - Tuesday, February 18, 2014
Jimmy Fallon occupies the revered "Tonight" show chair this week, and ...
- NEW! Canadian Paralympic Committee's 'What's There' Focuses On Paralympic Athletes' Talents
Out to Launch, Amy Corr - Monday, February 17, 2014
Don't focus on what Paralympic athletes can't do -- highlight all t ...
- How Will Comcast Deal Play Out In Social Media?
Social Media Insider, Catharine P. Taylor - Tuesday, February 18, 2014
If you view cable companies as inherently evil, it's easy to conco ...
- After Comcast-Time Warner, DirectTV-Dish Deal Looms
TV Watch, Wayne Friedman - Tuesday, February 18, 2014
Just days after Valentine's Day, Comcast and Time Warner Cable are sti ...
- 'The Tonight Show Starring Jimmy Fallon': Out With The Old
TVBlog, Ed Martin - Tuesday, February 18, 2014
"The Tonight Show" last night didn't simply usher in a new e ...
- New Comcast Deal Might Hurt Cord-Cutters
Around the Net In Media, Phyllis Fine - Sunday, February 16, 2014
"But can cord cutters truly escape the cord? And are they, ...
- Comcast (Merger) Must Die
Garfield at Large, Bob Garfield - Monday, February 17, 2014
Remember Comcast Must Die? It was a blog jihad I mounted ba ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...