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Vice/FremantleMedia Forge Foodie Brand

  • Variety, Wednesday, February 19, 2014 12:25 PM
Expanding into new territory, Vice Media and FremantleMedia are co-creating a multichannel food platform for millennials. “Initially, the [joint venture] will be a Web channel on Vice, but the project is structured to leverage FremantleMedia’s position to sell the content to TV networks globally,” Variety reports. “The Vice food vertical will comprise a mix of video, articles, how-tos, recipes and events.”

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