- NBC's 'Fallon' Launches With GE Deal
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a maj ...
- Screenvision Nabs TV Ad Sales Execs
MediaDailyNews, Erik Sass - Friday, February 14, 2014
Cinema advertising companies are looking to grab a slice of the ...
- Sochi Olympics Ratings Still Trail 2012 Games
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
Eight nights of the Sochi Winter Olympics still have NBC trailing t ...
- The BAFTAs, Telecast On BBC America, Once Again Show The Oscars How It's Done
TVBlog, Ed Martin - Monday, February 17, 2014
Every year the Academy Awards try without success to be something ext ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Media Stocks Have Mixed Response To Comcast/TWC Deal
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Mixed media stock market results came on the news of the potenti ...
- Univision: Revs Click In TV, Dial Down For Radio, Digital
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Univision posted better TV revenue in its fourth-quarter 2013 period -- b ...
- NEW! The Weather Channel Is Passionate About Weather And Sweet Love Stories
Out to Launch, Amy Corr - Thursday, February 13, 2014
To illustrate its passion for everything weather, The Weather Channel created ...
- Can Comcast-Time Warner Give Marketers A Better Platform?
TV Watch, Wayne Friedman - Friday, February 14, 2014
How happy will advertisers be after the Comcast-Time Warner merger is complet ...
- Will A Bold 'Dallas' Promotional Stunt Pump New Energy Into The Saga Of The Ewings?
TVBlog, Ed Martin - Friday, February 14, 2014
TNT earlier today announced a major promotion on behalf of "Dallas," whi ...
- Apple Rethinking TV Plans
Around the Net In Media, Gavin O'Malley - Thursday, February 13, 2014
Rather than license TV programming for its own Web-based TV service, App ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- Beyond The Demo
MediaDailyNews, Mike Bloxham - Thursday, February 13, 2014
As it turns out, 2014 is a pretty significant year in t ...
- Comcast To Buy Time Warner Cable For $45.2 Billion
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Comcast Corp., the largest U.S. cable operator, has bought Time Warner Cabl ...
- Olympics Viewership Ticks Up Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Although traditional TV viewership of the Sochi Olympics over the first coup ...
- CBS TV Registers Mixed Ad Results: Network Ads Up, Local Broadcast Sinks 9%
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
CBS Television Network had moderate advertising growth in the fourth quarter ...
- Couples Find TV Viewing A Bonding Experience
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Who controls the TV remote? It's still men -- but there ...
- Sinclair Broadcast Revs Climb 32%
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Sinclair Broadcast Group pulled in better revenues from its fourth-quarter reporting peri ...
- Nielsen Reports Strong Year, Q4: Attributed Mainly To 'Watch'
MediaDailyNews, Joe Mandese - Thursday, February 13, 2014
Nielsen this morning reported revenues of $5.703 billion for 2013, an increa ...
- The Data-Driven Future Of TV: Will Spots Be Cherry-Picked Or Cherry-Packaged?
Online Spin, Dave Morgan - Thursday, February 13, 2014
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. T ...
- NEW! Not A Mirage: Sean 'Diddy' Combs Stars In Fiat Ad
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Have you ever visited Miniminneapolis? Online ads that update based on loc ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- Battle Of The TV Sign-In Data: Apple Plans New Set-Top Box
TV Watch, Wayne Friedman - Thursday, February 13, 2014
Apple TV is working on a new set-top box. Still no wo ...
- 'Friday Night Lights' Returns to NBC - Sort Of
TVBlog, Ed Martin - Thursday, February 13, 2014
Watching all four chapters of "Friday Night at the Luncheonette" isn't like ...
- Hearst Unveils New Corporate Website
Around the Net In Media, Phyllis Fine - Tuesday, February 11, 2014
Hearst launched a revamped corporate website -- "a highly functional exercise ...
- CBS Doubles Its Hulu Plus Library
Around the Net In Media, Phyllis Fine - Wednesday, February 12, 2014
CBS doubled the number of episodes it's providing to Hulu Plus, ...
- The Revolving Door Turns Again At WCVB Boston
Bay State Blog, Val Brickates Kennedy - Wednesday, February 12, 2014
The revolving door continues to turn at WCVB Channel 5 in Bosto ...
- 4As Scraps Annual Ad Production Cost Survey
MAD, Steve McClellan - Tuesday, February 11, 2014
After 25 years, the 4As has opted to discontinue its annual ...
- Kraft Singles Touts Dropping Artificial Preservative
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
The cheese brand announced that it has removed artificial preservative sorbic ac ...
- Guitar Center Promotes Experience, Instruments
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
The real competition is the same one faced by books, knitting, talkin ...