- Will A Bold 'Dallas' Promotional Stunt Pump New Energy Into The Saga Of The Ewings?
TVBlog, Ed Martin - Friday, February 14, 2014
TNT earlier today announced a major promotion on behalf of "Dallas," whi ...
- Apple Rethinking TV Plans
Around the Net In Media, Gavin O'Malley - Thursday, February 13, 2014
Rather than license TV programming for its own Web-based TV service, App ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- Beyond The Demo
MediaDailyNews, Mike Bloxham - Thursday, February 13, 2014
As it turns out, 2014 is a pretty significant year in t ...
- Comcast To Buy Time Warner Cable For $45.2 Billion
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Comcast Corp., the largest U.S. cable operator, has bought Time Warner Cabl ...
- Olympics Viewership Ticks Up Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Although traditional TV viewership of the Sochi Olympics over the first coup ...
- CBS TV Registers Mixed Ad Results: Network Ads Up, Local Broadcast Sinks 9%
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
CBS Television Network had moderate advertising growth in the fourth quarter ...
- Couples Find TV Viewing A Bonding Experience
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Who controls the TV remote? It's still men -- but there ...
- Sinclair Broadcast Revs Climb 32%
MediaDailyNews, Wayne Friedman - Wednesday, February 12, 2014
Sinclair Broadcast Group pulled in better revenues from its fourth-quarter reporting peri ...
- Nielsen Reports Strong Year, Q4: Attributed Mainly To 'Watch'
MediaDailyNews, Joe Mandese - Thursday, February 13, 2014
Nielsen this morning reported revenues of $5.703 billion for 2013, an increa ...
- The Data-Driven Future Of TV: Will Spots Be Cherry-Picked Or Cherry-Packaged?
Online Spin, Dave Morgan - Thursday, February 13, 2014
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. T ...
- NEW! Not A Mirage: Sean 'Diddy' Combs Stars In Fiat Ad
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Have you ever visited Miniminneapolis? Online ads that update based on loc ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- Battle Of The TV Sign-In Data: Apple Plans New Set-Top Box
TV Watch, Wayne Friedman - Thursday, February 13, 2014
Apple TV is working on a new set-top box. Still no wo ...
- 'Friday Night Lights' Returns to NBC - Sort Of
TVBlog, Ed Martin - Thursday, February 13, 2014
Watching all four chapters of "Friday Night at the Luncheonette" isn't like ...
- Hearst Unveils New Corporate Website
Around the Net In Media, Phyllis Fine - Tuesday, February 11, 2014
Hearst launched a revamped corporate website -- "a highly functional exercise ...
- CBS Doubles Its Hulu Plus Library
Around the Net In Media, Phyllis Fine - Wednesday, February 12, 2014
CBS doubled the number of episodes it's providing to Hulu Plus, ...
- The Revolving Door Turns Again At WCVB Boston
Bay State Blog, Val Brickates Kennedy - Wednesday, February 12, 2014
The revolving door continues to turn at WCVB Channel 5 in Bosto ...
- 4As Scraps Annual Ad Production Cost Survey
MAD, Steve McClellan - Tuesday, February 11, 2014
After 25 years, the 4As has opted to discontinue its annual ...
- Kraft Singles Touts Dropping Artificial Preservative
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
The cheese brand announced that it has removed artificial preservative sorbic ac ...
- Guitar Center Promotes Experience, Instruments
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
The real competition is the same one faced by books, knitting, talkin ...
- C3 Ratings Record Slight Uptick
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Cold weather in most of the U.S. may have led U.S. ...
- Viggle Grows Users, Revenue
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Slowing trimming its losses, Viggle, the entertainment rewards company, says it post ...
- Managing The Metadata: Q&A With Greg Varhely
MediaDailyNews, Charlene Weisler - Tuesday, February 11, 2014
Greg Varhely has over 20 years of experience in the television med ...
- Nielsen Capitulates, Agrees To Withhold Broadband Households From Local Ratings -- For Now
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2014
Bowing to pressure from some of its biggest local TV clients, Niels ...
- Chromecast Developers To Get More Seamless Video Ads Via Brightcove
MoBlog, Steve Smith - Wednesday, February 12, 2014
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabl ...
- Blake Griffin Is Strapped To A Jet Pack In Latest Gamefly Ad
Out to Launch, Amy Corr - Wednesday, February 12, 2014
NBA star Blake Griffin reprises his role as funny man in t ...
- Do The Little Caesars Deep-Deep-Dish-Combo Mambo
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Little Caesars eschewed Super Bowl advertising and instead posted "Lunch Combo" ...
- Walmart's Latest Campaign Pays Homage To Factory Workers
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Show your Valentine love on social media... or candy. Subway zombies. Let ...
- Clypd Adds Ad-ID Coding Into Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
Clypd, an ad tech startup for television, and Ad-ID, a joint ventu ...