- C3 Ratings Record Slight Uptick
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Cold weather in most of the U.S. may have led U.S. ...
- Viggle Grows Users, Revenue
MediaDailyNews, Wayne Friedman - Tuesday, February 11, 2014
Slowing trimming its losses, Viggle, the entertainment rewards company, says it post ...
- Managing The Metadata: Q&A With Greg Varhely
MediaDailyNews, Charlene Weisler - Tuesday, February 11, 2014
Greg Varhely has over 20 years of experience in the television med ...
- Nielsen Capitulates, Agrees To Withhold Broadband Households From Local Ratings -- For Now
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2014
Bowing to pressure from some of its biggest local TV clients, Niels ...
- Chromecast Developers To Get More Seamless Video Ads Via Brightcove
MoBlog, Steve Smith - Wednesday, February 12, 2014
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabl ...
- Blake Griffin Is Strapped To A Jet Pack In Latest Gamefly Ad
Out to Launch, Amy Corr - Wednesday, February 12, 2014
NBA star Blake Griffin reprises his role as funny man in t ...
- Do The Little Caesars Deep-Deep-Dish-Combo Mambo
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Little Caesars eschewed Super Bowl advertising and instead posted "Lunch Combo" ...
- Walmart's Latest Campaign Pays Homage To Factory Workers
Out to Launch, Amy Corr - Wednesday, February 12, 2014
Show your Valentine love on social media... or candy. Subway zombies. Let ...
- Clypd Adds Ad-ID Coding Into Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
Clypd, an ad tech startup for television, and Ad-ID, a joint ventu ...
- Sports Leads TV Everywhere Streams
Research Brief, Jack Loechner - Wednesday, February 12, 2014
According to Adobe's Digital Video Index for Q4 2013, sports viewing increas ...
- Dumb Starbucks 'Parody' Should Lead To Dumber Comedy Central Marketing Spin
TV Watch, Wayne Friedman - Wednesday, February 12, 2014
Now that on-air personality Nathan Fielder of Comedy Central's "Nathan For Yo ...
- The Next Huge Television Hit Will Be ...
TVBlog, Ed Martin - Wednesday, February 12, 2014
There's nothing wrong with a little good-natured prognostication as long as it ...
- Report: Charter Plans Hostile Takeover Move For Time Warner Cable
Around the Net In Media, Phyllis Fine - Monday, February 10, 2014
Charter Communications will begin "one of the biggest recent hostile takeover bid ...
- Celebrity Endorsers Not Worth The Money
Marketing Daily, Aaron Baar - Monday, February 10, 2014
In general, ads that employ celebrities with a strong connection to t ...
- Nielsen Debuts Local Buyer Reach To Aid Advertisers
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to give local advertisers what national TV advertisers have -- t ...
- HLN Rebrands, Skews To Younger Demos
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- ...
- Olympics Draw 25 Million Viewers
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
The first two big official competition days of NBC's Sochi Winter Olympi ...
- Americans Are Crazy For Digital Devices, Time Consumption Is Up
MediaDailyNews, Mark Walsh - Monday, February 10, 2014
Americans own an average of four digital devices (including high-definition TVs) a ...
- Hulu Names Naylor SVP, Sales
Online Video Daily, Gavin O'Malley - Monday, February 10, 2014
With analysts on the fence about its future, Hulu is hoping th ...
- Aereo Gets Date With Supreme Court, Fights Broadcasters In Utah
PolicyBlog, Wendy Davis - Tuesday, February 11, 2014
TV broadcasters and Aereo will head to Washington on April 22 f ...
- comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
In the battle to become online's -- and by default, digital's a ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local ...
- Media And Viewers: Both Wasted
TV Watch, Wayne Friedman - Tuesday, February 11, 2014
It's nice to have billionaires looking out for us -- especially wh ...
- A Not-So-Fond Farewell To Fox's 'The X Factor'
TVBlog, Ed Martin - Tuesday, February 11, 2014
Perhaps the best news about television in recent days was the announceme ...
- Schneider Study Shows Millennials More Likely To Trust What They Read Online
Bay State Blog, Val Brickates Kennedy - Monday, February 10, 2014
Apparently, Millennials are more likely to trust what they read online th ...
- Zoom Zoom: New Acura Spot From Mullen Is All About Performance
MAD, Steve McClellan - Friday, February 7, 2014
Acura is setting the stage for its 2014 marketing effort with t ...
- BMW Launches New 'i' Series During NBC's Sochi Coverage
MAD, Larissa Faw - Friday, February 7, 2014
The German carmaker is making its largest media investment of the ye ...
- Stan Mack's Real MAD: Drone On
MAD, Stan Mack - Monday, February 10, 2014
- BMW, Acura Race Into Olympics With New Campaigns
Marketing Daily, Karl Greenberg - Friday, February 7, 2014
Acura is, for the first time, putting the Acura TLX Prototype spor ...
- Tribune Co. To Spin Off Newspapers Mid-2014
MediaDailyNews, Erik Sass - Friday, February 7, 2014
Tribune Co. is planning to spin off its newspaper properties -- includi ...