- Carnival 'Bobslides' Into Olympic Sponsorship
Marketing Daily, Aaron Baar - Thursday, February 6, 2014
As the national exclusive cruise line advertiser for NBC's broadcast of t ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV Measurement
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
The National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Fox Cable Net Revs Spike 14%, Broadcast Up 6%
MediaDailyNews, Wayne Friedman - Thursday, February 6, 2014
Cable networks had strong advertising sales growth at 21st-Century Fox in t ...
- Sold-Out Oscars' $1.7M Price Tag Draws 14 Major Advertisers
MediaDailyNews, Wayne Friedman - Thursday, February 6, 2014
Sold out for months, ABC announced a partial list of 14 advertise ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- As Binging Increases, Who Should Worry?
TV Watch, Wayne Friedman - Friday, February 7, 2014
HBO and Netflix are pulling in nearly the same yearly revenue ...
- Jay Leno's Grandly Entertaining (And Surprisingly Emotional) Farewell
TVBlog, Ed Martin - Friday, February 7, 2014
I'm not sure what I was expecting from Jay Leno's final nig ...
- Aereo To Take On More Subscribers in NYC
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, February 6, 2014
Aereo re-opened its TV-over-the-Web service to new customers in New York Ci ...
- Report: Six Big Media Firms Control TV Ad Pie
Around the Net In Media, Phyllis Fine - Thursday, February 6, 2014
"A handful of media giants control the advertising and subscription pies" ...
- ADT Addresses Security Anxieties
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"In the past, we had focused on ... what I would ca ...
- Univision Taps Applicaster For Cross-Screen Experiences, Ups Sponsorship Opportunities
MediaDailyNews, Erik Sass - Wednesday, February 5, 2014
Univision has announced a partnership with Applicaster to create cross-screen experiences f ...
- The Golden Age Of Appointment Viewing
MediaDailyNews, Mike Bloxham - Wednesday, February 5, 2014
The term The New Golden Age of Television has been revived. A ...
- Turner Revs Up 5% In 2013, Cable News Nets Dip
MediaDailyNews, Wayne Friedman - Wednesday, February 5, 2014
Despite Turner's cable news networks decline, yearly 2013 revenues at Turner we ...
- CBS To Air 8 NFL Network Games
MediaDailyNews, Wayne Friedman - Wednesday, February 5, 2014
Hoping to gain a greater share of viewers on Thursday night again ...
- Digitally Speaking, CBS, Time Warner, Disney Bigger Than Facebook
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
For all of Madison Avenue's seeming obsession with popular social media platfor ...
- Why TV Dollars Won't Go Online -- In 10 Words
Online Spin, Joe Marchese - Thursday, February 6, 2014
TV "impressions" are 100% of the screen for 30 seconds. I promis ...
- NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Real-Time Daily, Tyler Loechner - Wednesday, February 5, 2014
NBC Olympics has tapped Information and Display Systems (IDS), a division ...
- TV Is Prime Focus When Set's On
Research Brief, Jack Loechner - Thursday, February 6, 2014
According to a new study from TiVo Inc., despite the prevalence ...
- Beatlemania Will Return To CBS On Sunday Night
TVBlog, Ed Martin - Thursday, February 6, 2014
Sunday night at 8 p.m. -- exactly 50 years to the da ...
- Study: TV Everywhere Doubles, Tablets Drive Usage
Video Insider, Daisy Whitney - Thursday, February 6, 2014
TV Everywhere is taking off. So says the early data. The numb ...
- Big Oscar Spenders -- Hyundai, Pepsi -- Drop Out Of This Year's Telecast
Around the Net In Media, Phyllis Fine - Tuesday, February 4, 2014
Hyundai and Coca-Cola have backed out of sponsoring the Academy Awards th ...
- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
After DG's sale of its TV ad distribution operations, which execs expe ...
- Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Super Bowl viewership climbed steadily to around the 105 million level ...
- Turner Expands Adult Swim, Adds Ads To Boomerang
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Looking to create more ad inventory to young-skewing marketers, Turner Broadcasting h ...
- The Sexual Politics Of 'Downton Abbey'
MediaDailyNews, Gary Holmes - Tuesday, February 4, 2014
It's becoming increasingly apparent that "Downton Abbey," once lauded as an incisi ...
- Lean-Back Mobile: Smartphone Video Viewing Rockets 86%
MoBlog, Steve Smith - Wednesday, February 5, 2014
Let's finally admit it: we never liked viewing video on a deskt ...
- New TV Group Adds To The Growing Noise About Industry Change
TV Watch, Wayne Friedman - Wednesday, February 5, 2014
Do consumers need another big TV industry group looking to take a ...
- Why Does Jay Leno's Departure From 'The Tonight Show' Feel Like A Non-Event?
TVBlog, Ed Martin - Wednesday, February 5, 2014
Tomorrow night will bring with it the final installment of "The Tonig ...