- Mini U.S.A. Rolling Out Biggest Campaign To Date
Marketing Daily, Karl Greenberg - Tuesday, February 4, 2014
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that t ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
After DG's sale of its TV ad distribution operations, which execs expe ...
- Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Super Bowl viewership climbed steadily to around the 105 million level ...
- Turner Expands Adult Swim, Adds Ads To Boomerang
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Looking to create more ad inventory to young-skewing marketers, Turner Broadcasting h ...
- The Sexual Politics Of 'Downton Abbey'
MediaDailyNews, Gary Holmes - Tuesday, February 4, 2014
It's becoming increasingly apparent that "Downton Abbey," once lauded as an incisi ...
- Lean-Back Mobile: Smartphone Video Viewing Rockets 86%
MoBlog, Steve Smith - Wednesday, February 5, 2014
Let's finally admit it: we never liked viewing video on a deskt ...
- New TV Group Adds To The Growing Noise About Industry Change
TV Watch, Wayne Friedman - Wednesday, February 5, 2014
Do consumers need another big TV industry group looking to take a ...
- Why Does Jay Leno's Departure From 'The Tonight Show' Feel Like A Non-Event?
TVBlog, Ed Martin - Wednesday, February 5, 2014
Tomorrow night will bring with it the final installment of "The Tonig ...
- Report: Disney, Dish, Close To Settling Ad-Skipping Suit
Around the Net In Media, Phyllis Fine - Tuesday, February 4, 2014
Walt Disney Co. is close to settling a lawsuit over Dish Network ...
- Tribune Completes Gracenote Acquisition
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 4, 2014
The Tribune Company completed its purchase of Gracenote from Sony. Gracenote, whi ...
- Luxury Cars Get Big Interest In Big Game
Marketing Daily, Karl Greenberg - Monday, February 3, 2014
Did automakers get their money's worth? On the surface, you'd probably sa ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- Budweiser, GoDaddy, Doritos Score Best As Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Although the game was a blowout, marketers may have still gotten the ...
- Despite Lopsided Game, Super Bowl Breaks Most-Watched TV Record
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
A Super Bowl blowout did nothing to dissuade TV viewers from givi ...
- Adobe, NBC Partner To Stream Olympics, Ads Run In Live Feeds
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
Adobe has teamed with NBC Olympics, a division of the NBC Spor ...
- Univision, Variety Expand Content Partnership, Create Variety Latino
MediaDailyNews, Erik Sass - Monday, February 3, 2014
Univision Communications and Penske's Variety Media are expanding their content partnership wi ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Shazam Gets 700k Super Bowl Listens, But What Is The Second Screen's Second Act?
Mobile Insider, Steve Smith - Tuesday, February 4, 2014
Second-screen apps appear to be in a period of retrenchment. After ...
- Chromecast Development Opens To All: Let The Tossing (And Advertising) Begin
MoBlog, Steve Smith - Tuesday, February 4, 2014
After a long wait, developers finally get their hands on the S ...
- FilmOn X Asks To Intervene In Aereo's Fight With TV Broadcasters
Online Media Daily, Wendy Davis - Monday, February 3, 2014
In a motion filed with the court on Friday, FilmOn X argu ...
- NEW! Driving A Nissan Qashqai Should Feel Like Ziplining
Out to Launch, Amy Corr - Monday, February 3, 2014
Driving should feel like ziplining through a busy city, according to ...
- More Money For TV Companies Despite Commercial Skipping
TV Watch, Wayne Friedman - Tuesday, February 4, 2014
Will I need to start talking to my TV -- to he ...
- 'The Big Bang Theory,' 'Modern Family,' 'Mom' And Others Prove The State Of The Sitcom Isn't So Bad After All
TVBlog, Ed Martin - Tuesday, February 4, 2014
One of the big stories during the 2013-14 "traditional" broadcast season h ...
- Unlike The Game, No One Ad Was A Runaway
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
"But on the whole, the ads were underwhelming," Kat Gordon, founder ...
- RadioShack Touts Togetherness
Marketing Daily, Aaron Baar - Sunday, February 2, 2014
"Technology is the center of everybody's lives. Your mobile device is yo ...
- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Who Needs Game? Super Bowl Spots Soar Online
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Going into Sunday's Super Bowl game, three commercials are showing late-week improv ...
- Olympics Viewers Older, But Audience Grows Smaller
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Broadcast license fees aren't the only thing that has risen over t ...
- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...