- Report: Disney, Dish, Close To Settling Ad-Skipping Suit
Around the Net In Media, Phyllis Fine - Tuesday, February 4, 2014
Walt Disney Co. is close to settling a lawsuit over Dish Network ...
- Tribune Completes Gracenote Acquisition
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 4, 2014
The Tribune Company completed its purchase of Gracenote from Sony. Gracenote, whi ...
- Luxury Cars Get Big Interest In Big Game
Marketing Daily, Karl Greenberg - Monday, February 3, 2014
Did automakers get their money's worth? On the surface, you'd probably sa ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- Budweiser, GoDaddy, Doritos Score Best As Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Although the game was a blowout, marketers may have still gotten the ...
- Despite Lopsided Game, Super Bowl Breaks Most-Watched TV Record
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
A Super Bowl blowout did nothing to dissuade TV viewers from givi ...
- Adobe, NBC Partner To Stream Olympics, Ads Run In Live Feeds
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2014
Adobe has teamed with NBC Olympics, a division of the NBC Spor ...
- Univision, Variety Expand Content Partnership, Create Variety Latino
MediaDailyNews, Erik Sass - Monday, February 3, 2014
Univision Communications and Penske's Variety Media are expanding their content partnership wi ...
- Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2014
The next generation of Madison Avenue audience-targeting very likely will be foug ...
- Shazam Gets 700k Super Bowl Listens, But What Is The Second Screen's Second Act?
Mobile Insider, Steve Smith - Tuesday, February 4, 2014
Second-screen apps appear to be in a period of retrenchment. After ...
- Chromecast Development Opens To All: Let The Tossing (And Advertising) Begin
MoBlog, Steve Smith - Tuesday, February 4, 2014
After a long wait, developers finally get their hands on the S ...
- FilmOn X Asks To Intervene In Aereo's Fight With TV Broadcasters
Online Media Daily, Wendy Davis - Monday, February 3, 2014
In a motion filed with the court on Friday, FilmOn X argu ...
- NEW! Driving A Nissan Qashqai Should Feel Like Ziplining
Out to Launch, Amy Corr - Monday, February 3, 2014
Driving should feel like ziplining through a busy city, according to ...
- More Money For TV Companies Despite Commercial Skipping
TV Watch, Wayne Friedman - Tuesday, February 4, 2014
Will I need to start talking to my TV -- to he ...
- 'The Big Bang Theory,' 'Modern Family,' 'Mom' And Others Prove The State Of The Sitcom Isn't So Bad After All
TVBlog, Ed Martin - Tuesday, February 4, 2014
One of the big stories during the 2013-14 "traditional" broadcast season h ...
- Unlike The Game, No One Ad Was A Runaway
Marketing Daily, Sarah Mahoney - Monday, February 3, 2014
"But on the whole, the ads were underwhelming," Kat Gordon, founder ...
- RadioShack Touts Togetherness
Marketing Daily, Aaron Baar - Sunday, February 2, 2014
"Technology is the center of everybody's lives. Your mobile device is yo ...
- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Who Needs Game? Super Bowl Spots Soar Online
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Going into Sunday's Super Bowl game, three commercials are showing late-week improv ...
- Olympics Viewers Older, But Audience Grows Smaller
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Broadcast license fees aren't the only thing that has risen over t ...
- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...
- People Do Crazy Things For Kraft Mac And Cheese
Out to Launch, Amy Corr - Friday, January 31, 2014
KRAFT Mac and Cheese launched an amusing TV spot called "What ...
- Television Advertising And Search Performance
Performance Marketing Insider, John Busby - Monday, February 3, 2014
Big events like the Academy Awards or Super Bowl may get t ...
- Vroom: Edmunds Analyzes Ads That Resonate With Super Bowl Fans
SearchBlog, Laurie Sullivan - Monday, February 3, 2014
Automakers battled it out during the Super Bowl at a cost ...
- Super Bowl: At Least The Lights Stayed On
The Social Graf, Erik Sass - Monday, February 3, 2014
Well, it wasn't exactly the most riveting Super Bowl in history, b ...
- Super Bowl: In A Blowout, Snow-Out Could Have Helped Dense Pack Of Commercials
TV Watch, Wayne Friedman - Monday, February 3, 2014
In contrast to the Seattle Seahawks vs. the Denver Broncos, this year ...
- Is The Super Bowl Played Out As An Advertising Showcase?
TVBlog, Ed Martin - Monday, February 3, 2014
Maybe it was the painfully prolonged, suspense-free and ultimately uninteresting slaughter ...
- Facebook Taking Social TV Seriously With UK Tie-Up
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, January 31, 2014
In the UK, Facebook just partnered up with social TV analytics compa ...
- Must Super Bowl Ads Be Viral?
MAD, Larissa Faw - Thursday, January 30, 2014
It's no longer just about the spot in the game. In fac ...
- Squarespace Looks For Mind Share
Marketing Daily, Aaron Baar - Thursday, January 30, 2014
There are plenty of places to find to host a business ...