- U.S. Bank Encourages Customers To 'Start Saving'
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2014
U.S. Bank is encouraging customers to save via an ad campaign promoti ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- Viacom Registers Modest Growth, Media Networks Up 6%
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus ...
- Social Media Sales Conversions: Q&A With Extole's Matt Roche
MediaDailyNews, Charlene Weisler - Thursday, January 30, 2014
Matt Roche, CEO of Extole, helps to answer the question of h ...
- NEW! Toyota's Super Bowl Ad Has Enough Room For Terry Crews And The Muppets
Out to Launch, Amy Corr - Thursday, January 30, 2014
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of ro ...
- Tim Tebow Stars In T-Mobile Super Bowl Ads, Loving Life Without A Contract
Out to Launch, Amy Corr - Friday, January 31, 2014
Tim Tebow couldn't score a long-term contract with a NFL team, b ...
- GoldieBlox Wins Intuit's Contest, Scores Free Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Intuit QuickBooks has announced the winner of its Small Business Big Ga ...
- It's A 'Full House' In Oikos Yogurt's Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Goldieblox wins a free Super Bowl ad. Tebow likes life without ...
- What The Big Game's Big Data Means For Advertising Analytics
TV Watch, Wayne Friedman - Friday, January 31, 2014
A glut of Super Bowl related-advertising analysis and research is available f ...
- Super Bowl XLVIII Marks The 10th Anniversary Of The Wardrobe Malfunction That Changed TV
TVBlog, Ed Martin - Friday, January 31, 2014
It's hard to believe it has been ten years since Janet Jacks ...
- Comcast Enjoys Steep Rise In Profits, Subscriber Increases
Around the Net In Media, Phyllis Fine - Thursday, January 30, 2014
Good news for Comcast in its Q4 returns: The cable provider a ...
- Bud And Bud Light Prep For Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Sup ...
- Cheerios Brings Back Interracial Family For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatc ...
- Viggle Acquires TV Dijit Media, Integrates NextGuide Tech
MediaDailyNews, Mark Walsh - Wednesday, January 29, 2014
Consolidation continues in the social TV space as Viggle on Wednesday announc ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- TV Guide, CBSi Cross-Promote To Build Audience
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
TV Guide Magazine and CBS Interactive properties will be promoting each other ...
- TiVo Buys Digitalsmiths, Expands Clients, Cloud-Based Services
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Looking to boost its new cloud-based service for TV providers, TiVo h ...
- Meredith Magazine Revenues Slip, TV Jumps
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
Meredith Corp.'s revenues were basically flat in the first quarter of t ...
- The Age Of The 3-Second Ad Is Upon Us
Mobile Insider, Steve Smith - Thursday, January 30, 2014
Mobile video is not just about a new screen -- it's abo ...
- Broadcasters Press To Ban Aereo In Utah
Online Media Daily, Wendy Davis - Thursday, January 30, 2014
TV broadcasters that are suing Aereo in Utah are asking a jud ...
- Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game
Online Video Daily, Laurie Sullivan - Wednesday, January 29, 2014
Super Bowl ads released on YouTube prior to the game drove 3 ...
- Fox Sports Digital Taps YouTube Space L.A. For New Series
Online Video Daily, Gavin O'Malley - Thursday, January 30, 2014
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped t ...
- NEW! Volkswagen's Super Bowl Ad Is Full Of Angel Wings And Rainbows
Out to Launch, Amy Corr - Wednesday, January 29, 2014
Volkswagen's Super Bowl ad isn't all puppies and sunshine. It's more ange ...
- Ellen DeGeneres Dances Her Way Through Beats Music's Super Bowl Ad
Out to Launch, Amy Corr - Thursday, January 30, 2014
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bo ...
- British Villains Rendezvous In Jaguar's Super Bowl Spot #GoodToBeBad
Out to Launch, Amy Corr - Thursday, January 30, 2014
Jaguar asks an interesting question in its Super Bowl ad: Why do ...
- Heinz Ketchup Returns To Super Bowl After 16 Years
Out to Launch, Amy Corr - Thursday, January 30, 2014
Rainbows, dancing animals and British villains driving fancy cars. Let's launch! ...
- Most Super Bowl Viewers Will Share Ads on Social Media
The Social Graf, Erik Sass - Thursday, January 30, 2014
It's no secret that for many viewers, the most interesting part ...
- Big Data Is Needed For Program Development As Well As Marketing
TV Watch, Wayne Friedman - Thursday, January 30, 2014
We all know what big data can do for TV marketers, specifical ...