• by Amy Corr  @MediaPostOTL, January 31, 2014

KRAFT Mac and Cheese launched an amusing TV spot called “What I Did For Love,” which strings together some awkward moments of weakness when it comes to gooey mac and cheese. In one instance, a tall man forgoes helping a petite woman reach the mac and cheese on the top shelf and instead helps himself to a package. She could have been his foodie soulmate. Other selfish mac and cheese vignettes include a mother eating the leftovers from a family member's plate, grandpa sneaking in a bite while the family prays before dinner -- and my favorite, a father boils the macaroni off a craft project made by his kid that reads #1 Dad.  Marvin Hamlisch’s “What I Did For Love,” plays throughout the ad, seen here. CP+B created the ad, directed by Hank Perlman.