GoldieBlox Wins Intuit's Contest, Scores Free Super Bowl Ad
QuickBooks has announced the winner of its Small Business Big Game contest, who receives an all-expenses-paid Super Bowl ad running in the third quarter:
GoldieBlox, a book series and construction set marketed to young girls. The small-business brand is widely known from the brouhaha it created last year when its online ad parodied
"Girls," a song by the Beastie Boys, without the band's permission. Two 15-second teaser spots, created by RPA, don't reveal too much.
The first teaser shows a pair of wide-eyed boys fixing a bicycle, only to look up when they hear a
group of girls screaming.The next teaser shows a large group of girls running fast and loud,
throwing away their typical girly toys like dolls and stuffed animals.