- CW Audience Expands, Advertisers Buy In
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Pasadena, Calif. -- The CW continues to successfully broaden its programming fr ...
- Measuring Emotion: Q&A With New Media Metrics' Gary Reisman
MediaDailyNews, Charlene Weisler - Wednesday, January 15, 2014
Gary Reisman of New Media Metrics started his career at the agenci ...
- Rentrak Gets CBS' Rating, Becomes First Broadcast Net To Use It As 'Currency'
MediaDailyNews, Joe Mandese - Thursday, January 16, 2014
In an important vote of confidence for the Nielsen TV ratings riva ...
- Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years
Online Spin, Dave Morgan - Thursday, January 16, 2014
At the closing panel of Gridley & Company's 13th Annual Marketing, Interne ...
- NEW! Evil Snowmen Are No Match For The Nissan Rogue
Out to Launch, Amy Corr - Wednesday, January 15, 2014
This must have been one fun ad to shoot. Nissan Rogue launch ...
- Developing A TV Show Amid Rushed Consumers, Demanding Marketers
TV Watch, Wayne Friedman - Thursday, January 16, 2014
TV shows still need time to develop -- but TV viewers a ...
- Living Life Without CBS -- Or, Does Broadcast TV Matter?
TVBlog, Ed Martin - Thursday, January 16, 2014
The great Cablevision-WFSB dust-up in Connecticut is now in its third wee ...
- Searching for the Pre-Super Bowl Ad Hysteria? It's Not There
VidBlog, P.J. Bednarski - Thursday, January 16, 2014
Maybe I exaggerate a little. But last year, 60% of the Sup ...
- Fox Drops Out Of Pilot Season
Around the Net In Media, Phyllis Fine - Tuesday, January 14, 2014
Fox will no longer participate in pilot season, moving instead to "year-rou ...
- Princess Cruises Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Princess Cruises is taking a cue from its tagline, "Come Back New ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Mitsubishi Electric Keeps Golfers Cool Under Pressure
Marketing Daily, Aaron Baar - Tuesday, January 14, 2014
The heating and cooling division of Mitsubishi leverages its sponsorship of t ...
- Q4 Broadcast Ads Up 4.7%, Early 2014 Scatter TV Down
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
Declines in scatter market dollar volume will continue in the first quart ...
- Super Bowl Spots Pull Record High, Commercial Time Rising
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
The Super Bowl as a TV advertising vehicle remains strong -- ...
- Levy Exits Disney-ABC, Schulman Becomes SVP, Syndication Sales
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
Longtime Disney-ABC syndication advertising sales chief Howard Levy will retire at t ...
- App And Web Use Diminishing Weather Channel's TV Value, DirecTV Claims
Mobile Marketing Daily, Steve Smith - Wednesday, January 15, 2014
In its contract dispute with The Weather Channel, DirecTV executives cite t ...
- Carl's Jr. Appreciates Great Buns
Out to Launch, Amy Corr - Wednesday, January 15, 2014
Carl's Jr. launched a pair of TV spots promoting buns -- ho ...
- Gatorade Silences Manning Critics With '51 And Counting'
Out to Launch, Amy Corr - Wednesday, January 15, 2014
Gatorade launched a TV spot dedicated to Manning's accomplishment that shows snippe ...
- Fox's Comedy Dilemma: Why Aren't 'Raising Hope' And 'Brooklyn Nine-Nine' More Successful?
TVBlog, Ed Martin - Wednesday, January 15, 2014
Can anyone solve the perplexing puzzle of Fox's poor performance with i ...
- 'Mad Men' Sets ETA For New Season
Around the Net In Media, Phyllis Fine - Monday, January 13, 2014
Add this to your schedule now: "Mad Men" will return on Sunda ...
- Sony Electronics Wants To Move You
Marketing Daily, Aaron Baar - Tuesday, January 14, 2014
The effort, from agency Wieden + Kennedy, launched during the Golden Glo ...
- Time Warner Cable Board Rejects Charter's Bid
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
Late Monday, Time Warner Cable said its board of directors "had unanimous ...
- Fox's Reilly Claims Nielsen Is Outdated, Pushes For Cross-Platform Metrics Acceptance
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
With many TV broadcasters continuing to suffer with weak viewership on the ...
- Gilbarco Acquires Outcast Media
MediaDailyNews, Erik Sass - Monday, January 13, 2014
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps, point of sa ...
- Golden Globes Brings Ratings Luster To NBC
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
The wave of seasonal awards shows is just beginning. And if NBC ...
- Oh, The Gravity: DirecTV Throws The Weather Channel Out Of Its Orbit
MediaDailyNews, Joe Mandese - Tuesday, January 14, 2014
The Weather Channel may dominate the troposphere, but it no longer contro ...
- In-Screen NFC-TV Coming for Your Reach
MobileShopTalk, Chuck Martin - Tuesday, January 14, 2014
Get ready for NFC-TV. No, not in your home, but in ...
- If Aereo Wins, Broadcast Sky Will Not Fall
TV Watch, Wayne Friedman - Tuesday, January 14, 2014
Every broadcast executive must mull one question over the next few month ...
- Will Syfy's 'Opposite Worlds' Take The TV/Twitter Relationship To A New Level?
TVBlog, Ed Martin - Tuesday, January 14, 2014
Maybe I'm missing something, but I haven't noticed very much attention bei ...
- Dick Clark Productions Enjoys 'Unlikely Comeback'
Around the Net In Media, Phyllis Fine - Friday, January 10, 2014
Dick Clark Productions, a "small, musty company, founded 57 years ago wi ...