Carl's Jr. Appreciates Great Buns

by Amy Corr , January 15, 2014

Carl's Jr. launched a pair of TV spots promoting buns -- hot, freshly baked in-store, hamburger buns. But rest assured, it didn't stop the brand from placing women's backsides on center stage, either. In "Great Buns," men are shown conversing about their appreciation for a great set of buns as they watch women shake it on a dance floor. In another scene, a man ogles a woman in front of his girlfriend, complimenting the other woman's buns -- but as the camera pans away, we see the woman eating a Carl's Jr. burger while riding an escalator. See it here. In “One Place,” Carl's Jr. illustrates the brand's in-house bun-baking process while informing viewers that competing brands like Wendy’s, Burger King and McDonald’s don't follow suit. Watch it here. 72andSunny created the campaign.

ad campaign, creative, tv

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