- Do Advertisers Wait For Multiscreen Ad Metrics Or Grow Their Business Via Multiscreen Now?
MediaDailyNews, Sean Cunningham - Tuesday, November 19, 2013
By qualifying the future growth of multiscreen campaigns as being largely depende ...
- Trad Media Revs To Remain Steady, Newspapers' Digital Revs Will Rise
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
Local media is expected to grow at a faster rate than previous ...
- A&E Simulcasts 'Bonnie & Clyde' On 3 Nets, Cross-Promotion
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
A+E Networks will air another major historical miniseries, "Bonnie & Clyde," th ...
- Pay TV Companies Trim Losses, Telcos Gain
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
Traditional pay TV distributors industry-wide were able to trim their collective loss ...
- Scandalytics: She Talks Fast And Acts Fast - But Should She Decide Fast?
Online Media Daily, Karen Bellin - Wednesday, November 20, 2013
Full disclosure #1: I was late to the "Scandal" party. But ...
- NEW! Mike Tyson Returns Evander Holyfield's Ear In Foot Locker Ad
Out to Launch, Amy Corr - Wednesday, November 20, 2013
Holiday ads, basketballs and jingly balls. Let's launch! ...
- Origami Will Make You Weepy In Emotional TV Spot For Extra Gum
Out to Launch, Amy Corr - Wednesday, November 20, 2013
Extra gum launched a TV campaign that I’m convinced will make ev ...
- 'Big Is On' In NBA Ad Highlighting Up-And-Coming Athletes
Out to Launch, Amy Corr - Wednesday, November 20, 2013
With basketball season up and running, let’s take a look at “B ...
- Fans Of Little Caesars High-85 One Another In Hot-N-Ready Pizza Ad
Out to Launch, Amy Corr - Wednesday, November 20, 2013
Little Caesars launched a pair of quirky ads to promote its Hot-N-Rea ...
- No Asset Identification, No Monetization Of Cross-Platform
TV Board, Charlene Weisler - Wednesday, November 20, 2013
The world of asset identification can be a bit confusing. What exact ...
- TV Networks Don't Want My Calendar Entries - For Now
TV Watch, Wayne Friedman - Wednesday, November 20, 2013
Marketers now spend so much effort looking for any kernel of somewh ...
- The Trouble With Twitter
TVBlog, Ed Martin - Wednesday, November 20, 2013
One week ago, my column "The Night That Twitter Changed Television" chronicl ...
- CNBC Mobile App Launches On Apple Devices
Around the Net In Media, Phyllis Fine - Tuesday, November 19, 2013
CNBC cut a mobile deal with some major cable and satellite operato ...
- Sling Gets New App, Roku Channel
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 19, 2013
Set-top-box maker Sling this week is rolling out a new iOS ap ...
- REI, SportsAuthority Breaking New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, November 18, 2013
REI and SportsAuthority are hoping consumers will get outdoorsy with this year ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Is Your Healthcare Creative Generating The Response You Want?
Marketing: Health, Scott Small - Tuesday, November 19, 2013
A trend in pharma is to create unbranded campaigns with a measurab ...
- TWC, Discovery Extend Cable, VOD Options
MediaDailyNews, Wayne Friedman - Monday, November 18, 2013
Amid a season of contentious TV carriage battles, Time Warner Cable a ...
- Sports Push C3 Ratings Up, Scripted Shows Dip
MediaDailyNews, Wayne Friedman - Monday, November 18, 2013
National TV networks commercial ratings (C3) are slightly higher this season ...
- Sports Leagues Side With Broadcasters In Aereo Battle
Online Media Daily, Wendy Davis - Monday, November 18, 2013
The NFL and MLB are asking the Supreme Court to hear ...
- NEW! FedEx One-Rate Shipping Lets Santa Overdo It With Coal
Out to Launch, Amy Corr - Tuesday, November 19, 2013
The holiday campaigns are out in full force, with FedEx debuting ...
- Fifty Years After JFK
TV Board, Gary Holmes - Tuesday, November 19, 2013
You may have heard this already, but we are approaching the fiftie ...
- Sports Leagues Say Aereo Could Lead To More Cable Deals
TV Watch, Wayne Friedman - Tuesday, November 19, 2013
Big sports gain a lot from TV networks -- mostly from broadca ...
- Fox's Dynamic New Monday Night Combo: 'Almost Human' and 'Sleepy Hollow'
TVBlog, Ed Martin - Tuesday, November 19, 2013
In another win for broadcast television in the early weeks of t ...
- NFL, MLB Say They'll Drop Broadcast Games If Aereo Wins Case
Around the Net In Media, Phyllis Fine - Monday, November 18, 2013
If Aereo wins its case before the Supreme Court, two major spor ...
- Programmatic Coming To A Living Room Near You
Data and Targeting Insider, Steve Smith - Monday, November 18, 2013
Extending the programmatic ad platform from online display to create addressable ...
- CBS Gets 'Bang,' ABC, Fox Hold Steady
MediaDailyNews, Wayne Friedman - Friday, November 15, 2013
CBS retained its No. 1 spot for one of the last b ...
- Netflix To Revive AMC's 'The Killing' For 1 More Season
MediaDailyNews, Wayne Friedman - Saturday, November 16, 2013
Netflix continues to break new ground in coming up with original ...
- Apple Buys 3D Motion Sensor Firm: Updated
Mobile Marketing Daily, Steve Smith - Monday, November 18, 2013
In a move that is sure to put Apple rumor mongers in ...
- Do Movie Studios Hold The Secret To TV Distributors' Revenue?
TV Watch, Wayne Friedman - Monday, November 18, 2013
Well, now we know why Comcast was in no rush to p ...