• by Amy Corr  @MediaPostOTL, November 21, 2013

Michael Bolton is a busy spokesman. In the summertime, he serenades baby Starburst trees and begs for Optimum customers to stop calling his house. When the cold weather comes, Bolton sings for Honda and its Happy Honda Days campaign. To highlight the annual year-end sales event, Bolton appears in a series of TV spots doing what he does best: serenading unsuspecting customers as they purchase discounted Hondas. The fake snow is falling as Bolton sings tunes like, “Spread Some Cheer,” "Snow Is Gonna Blow, Blow, Blow” and “Snow Is Falling.” Watch them here. Any social media user who sends a holiday message to a friend using the hashtag #XOXOBolton might win a personalized video of Bolton singing from inside a giant holiday card. RPA created the campaign.