- Can Twitter Turn Promos Into Profits?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 26, 2011
Unlike other online platforms that can cannibalize TV viewers, The New Yo ...
- Bojangles Gets A Tad Surreal With New TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Getting viewers' attention amid the plethora of often-frantic fast-food TV ads o ...
- Brother Ambassadors To Prove Label Durability
Marketing Daily, Aaron Baar - Tuesday, October 25, 2011
Brother, maker of P-touch label maker, has enlisted seven "Extreme Office Ambassador ...
- Facebook Is Serious TV Rival
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Facebook is closing in on being a mass medium -- just li ...
- Broadcast Race Tightens, Fox Leads
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Now five weeks into the new season, Fox is still on t ...
- Fox Adds 2 Operators To Authentication System
MediaDailyNews, David Goetzl - Tuesday, October 25, 2011
Fox has added two new operators to its effort placing a so ...
- Media Insights Q&A With Viacom Media Networks' Todd Cunningham
TV Board, Charlene Weisler - Wednesday, October 26, 2011
Todd Cunningham, senior vice president, strategic insights and research, for Viacom Med ...
- NBC Universal Will Have Patience -- For Some Things
TV Watch, Wayne Friedman - Wednesday, October 26, 2011
Patience is a virtue -- except when you run a major broadca ...
- Romano's Macaroni Grill Celebrates Indulgence
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Gri ...
- Cassaro Out As President, Comcast Cable Ad Sales
MediaDailyNews, David Goetzl, Joe Mandese - Monday, October 24, 2011
It's turning out to be quite a week in the cable ...
- Local News Sharing Means Lost Jobs, Less Original Content
MediaDailyNews, Wayne Friedman - Monday, October 24, 2011
TV news programs operating through local marketing agreements or joint operating agreemen ...
- This Is Only A Test: Nielsen Issues Alert About New Alert System
MediaDailyNews, Joe Mandese - Tuesday, October 25, 2011
Nielsen sent an emergency alert to clients late Monday warning them th ...
- Broadcast Nets Register Small Uptick
MediaDailyNews, David Goetzl - Monday, October 24, 2011
Ad-supported cable continues to top the broadcast networks this season by lar ...
- American Idol' Prepares For Season 11 -- And Maybe Some Stronger Company
TV Watch, Wayne Friedman - Tuesday, October 25, 2011
Fox's first promo for the 11th season of "American Idol" is ...
- Fans And Networks Should Be Wary Of College Football Playoff
TVBlog, David Goetzl - Tuesday, October 25, 2011
The argument may be trite, but it is the right one: perha ...
- E! Eyes Scripted Shows As ABC Vet Plunkett Comes On Board
Around the Net In Media, Phyllis Fine - Monday, October 24, 2011
Could a sitcom for the Kardashians be in the works? NBCU-owned E ...
- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Nonprofits, TV Forge Alliance Over Content Integrations
MediaDailyNews, Wendy Melillo - Friday, October 21, 2011
When entertainment executives at ABC's "Grey's Anatomy," MTV's "16 and Pregnant" a ...
- Fox Wins TV Rights To World Cups
MediaDailyNews, Fern Siegel - Friday, October 21, 2011
A FIFA official says Fox has won the U.S. television rights f ...
- Canoe's Interactive Ads Up Brand Recall
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
Canoe Venture's initial addressable and interactive advertising efforts have been found ...
- Carriage Battle: DirecTV Threatens To Pull Fox Cable Networks
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, October 21, 2011
Contentious carriage negotiations with DirecTV could force Fox's cable networks off t ...
- Syndicated Shows Enjoy Uptick
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
No "Oprah Winfrey" for syndication this year. So what's left for oth ...
- Netflix May Have Lost 600,000 Customers
Online Media Daily, Fern Siegel - Friday, October 21, 2011
Netflix may have lost as many as 600,000 of its 24.6 milli ...
- Report: Yaccarino Leaving Turner
Raw, Joe Mandese - Monday, October 24, 2011
Linda Yaccarino, the top ad sales executive for Turner Broadcasting System’s Turn ...
- Study Finds TV Stil No. 1 With Advertisers
Raw, Joe Mandese - Monday, October 24, 2011
Despite the onslaught of digital media, TV remains the top media platfo ...
- First Linda Yaccarino, Now Dave Cassaro
Raw, Joe Mandese - Monday, October 24, 2011
MediaPost has learned that Dave Cassaro is out as president of cab ...
- Daytime Hits and Misses: Is It Too Late To Get Oprah Back?
TV Board, Ed Martin - Monday, October 24, 2011
With all eyes on prime time during the first few weeks ...
- Apple's iTelevision: Ultimate Consumer Device, Hardest Sell Of All
TV Watch, Wayne Friedman - Monday, October 24, 2011
Apple's Steve Jobs told biographer Walter Isaacson he wanted to do f ...
- Kelsey Grammer Offers Powerful Performance In "Boss"
TVBlog, David Goetzl - Monday, October 24, 2011
The September move by Starz resembled one long-time Chicago Mayor Richard ...
- Worldwide Cord-Cutting, TV-Connecting, Popcorn And Pie
VidBlog, Daisy Whitney - Monday, October 24, 2011
I am a card-carrying cord-cutter and have been for three years counti ...