- News Corp. Calls DirecTV 'Ridiculous' During Carriage Squabble
Around the Net In Media, Phyllis Fine - Friday, October 21, 2011
One more fight over carriage fees that could mean channels going dar ...
- Hyundai's Veloster Effort Operating On 12 Cylinders
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
Hyundai Motor America's marketing campaign for the new Veloster has more movi ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- This Fall, Let's Spring Spot TV Ahead
MediaDailyNews, Kevin Gallagher - Thursday, October 20, 2011
To stay relevant with advertisers, it is important that spot TV kee ...
- Obit: MIS Chief Marianne 'Mary' Volpe, Dead At 56
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Marianne "Mary" Volpe, CEO and co-president of Media Information Services, died Oc ...
- Mobile Screens May Dilute TV Engagement, Kill Ad Attention
Online Media Daily, Steve Smith - Thursday, October 20, 2011
A multiscreen viewing study showed users were inattentive to the TV duri ...
- Top-10 Reasons Why HBO Might Have Done The Roku Deal
Online Spin, Dave Morgan - Friday, October 21, 2011
Early last week, HBO announced that HBO Go, its on-demand streaming servic ...
- Does More Media Multitasking Mean More TV Distraction?
TV Watch, Wayne Friedman - Friday, October 21, 2011
According to Nielsen, 40% of smartphone and tablet users are ...
- How The Media Covered Gadhafi's Death
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
Here's a quick report by Lindsay Powers on how the media. soci ...
- Mag Mistakenly Gives Digital Subs Away For Free
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
The road to print pubs' successful digital paywalls has been bumpy ...
- 'Jersey Shore''s Snooki Gets Appy
Around the Net In Media, Phyllis Fine - Thursday, October 20, 2011
Apple Genius Corp has oh-so-brilliantly partnered up with Snooki from "Jersey Shor ...
- New Chevy Ad Celebrates Centennial
Marketing Daily, Karl Greenberg - Wednesday, October 19, 2011
To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet aired ...
- Nielsen: Time- And Place-Shifting Accelerate, Digital Options Boosting TV Viewing
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Fueled by ubiquitous access across digital media platforms, time-shifted viewing of televisi ...
- Hub Debuts 'Clue' Game As TV Show
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
The Hub, a television network for kids and their families, is rolli ...
- Cable's "I+" Adds Local TV Ads To Extend Reach
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Though local TV ad marketplace is changing, TV stations' advertising efforts contin ...
- Media General: Broadcast Revs Sink, Digital Rises
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Media General's broadcast revenues were hit by lower advertising sales in t ...
- Research Exec Schulman Exits Turner
MediaDailyNews, David Goetzl - Thursday, October 20, 2011
Veteran research executive Stacey Schulman is leaving her senior role at Turne ...
- Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One
Online Media Daily, Joe Mandese - Thursday, October 20, 2011
For the first time since being tracked, digital media -- including onlin ...
- AMC's 'Walking Dead' Rises, Mobilizes GetGlue
Online Media Daily, Steve Smith - Wednesday, October 19, 2011
The hotly anticipated return of AMC's "Walking Dead" TV series this we ...
- Set-Top-Box Lexicon: Buy Buy Buy
TV Board, Jane Clarke - Thursday, October 20, 2011
he past few columns have explored the range of common terms a ...
- The TV Branding Of New Political And Social Movements: Something Doesn't Work
TV Watch, Wayne Friedman - Thursday, October 20, 2011
New political or social movements have brand names that pull in so ...
- Forget Media Neutrality, Think Experience Agnosticism
VidBlog, Joe Mandese - Thursday, October 20, 2011
Joe Mandese here, filling in for Gavin O'Malley, who's been filling ...
- Redefining Social TV
Video Insider, Sean Casey - Thursday, October 20, 2011
Facebook just announced some sweeping changes, among them "frictionless" sharing for viewe ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- 'Men' Beats Rivals, Beefs Up CBS Lineup
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2011
Though declining in ratings from its crazy heights in its initial episode ...
- State Farm Continues Hispanic Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 18, 2011
State Farm's heavy involvement with Hispanic-targeted programming at NBCUniversal is set ...
- Tablets, Tablets Everywhere
TV Board, Gary Holmes - Wednesday, October 19, 2011
Barely a day goes by when there isn't some news about electron ...
- TVB Floats Creative Proposal For Local Ratings
TVBlog, David Goetzl - Wednesday, October 19, 2011
While Nielsen has no plans to bring commercial ratings to the loc ...
- CBS Launches NYC Digital Channel
Around the Net In Media, Phyllis Fine - Tuesday, October 18, 2011
New York City's Channel 2/CBS station is launching a digital channel th ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...