- Marketers: TV May Get Too Much Attention, Though Not From Viewers
TVBlog, David Goetzl - Thursday, September 22, 2011
Give three top marketers credit for admitting there's a problem. That's t ...
- Ken Burns Doc To Premiere On Mobile Devices
Around the Net In Media, Phyllis Fine - Wednesday, September 21, 2011
In what may be a first for PBS, the channel will deb ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- CBS Reports Strong Advertising For TV, Radio, OOH
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
Despite overall U.S. economic malaise, current fourth-quarter advertising business is healthy f ...
- Comcast CFO: NBC Needs Turnaround Time
MediaDailyNews, David Goetzl - Tuesday, September 20, 2011
The day after NBC had an uninspiring first night of the seaso ...
- Disney Rejects Sports-Tier TV Fees
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Though there continues to be soaring prices for sports television programming, ...
- Live Well Network Adds 5 Journal Broadcast Stations
MediaDailyNews, - Tuesday, September 20, 2011
The Live Well Network, operated by ABC Owned TV Group, which cove ...
- Kutcher Brings New Sheen To 'Men'
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
The big buildup for CBS' "Two and a Half Men" didn't disappoi ...
- TiVo Future Focuses On TV Software Packages
MediaDailyNews, Steve McClellan - Tuesday, September 20, 2011
For TiVo, the future will be less about DVRs and more abo ...
- Who Will Google Buy Next?
Performance Marketing Insider, Aaron Goldman - Wednesday, September 21, 2011
Google's been on an acquisition spree lately, buying 10 companies since Jun ...
- Media Insights Q&A With Kantar's Jeff Boehme
TV Board, Charlene Weisler - Wednesday, September 21, 2011
Jeff Boehme, CRO of Kantar, started his career in broadcast at NB ...
- Social TV Marketing Is NOT Always Good News
TV Watch, Wayne Friedman - Wednesday, September 21, 2011
So-called social TV marketing, and social media in general, comes down ...
- Fox Animation Network Better Than "The Simpsons" 24/7
TVBlog, David Goetzl - Wednesday, September 21, 2011
News Corp. has an opening to launch an exceedingly valuable Fox Animati ...
- Canoe Ventures Stumbles
Around the Net In Media, Phyllis Fine - Tuesday, September 20, 2011
Has Canoe Ventures -- the consortium of major cable companies formed thr ...
- 'Men' Season Debut: High Ratings, Low On Taste
Around the Net In Media, Phyllis Fine - Tuesday, September 20, 2011
The season premiere of "Two and a Half Men" -- which kill ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
- Scripps Consolidates All Digital Under Symson
MediaDailyNews, - Monday, September 19, 2011
E.W. Scripps Co. announced a reorganization of its digital operations, consolidating ...
- Netflix's Double Take: Debuts Qwikster As DVD Service
MediaDailyNews, Wayne Friedman - Monday, September 19, 2011
Netflix now admits to messing up. But it won't change its prici ...
- Soap Opera's Swan Song Is Good For Women Who Refuse To Settle
TV Board, Patricia Leavy - Tuesday, September 20, 2011
With the end of the television version of long-time serials "All ...
- 'Mutual Fund' Media Planning Allows Buyers To Spread The Risk
TV Watch, Wayne Friedman - Tuesday, September 20, 2011
Not too long ago, some media buyers would revel in the exciteme ...
- Hispanic TV Market Brings Familiar Refrain
TVBlog, David Goetzl - Tuesday, September 20, 2011
When Hispanic TV executives gather for industry events, it can very quick ...
- Best Emmy Moment: Roger Sterling Almost Meets The iPhone
Around the Net In Media, Phyllis Fine - Monday, September 19, 2011
We've taken to avoiding shows like the Emmys, playing catch-up later ...
- L.L. Bean Rolls Out New Ad Campaign
Marketing Daily, Sarah Mahoney - Friday, September 16, 2011
In addition to underscoring the universally free shipping offer, it builds ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo
Marketing Daily, Karlene Lukovitz - Friday, September 16, 2011
With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Blogger/Analyst Sternberg Gets IONized, Will Had Sales Research
MediaDailyNews, - Monday, September 19, 2011
Long-time Madison Avenue media researcher and programming analyst Steve Sternberg has join ...
- TV Ad Futures: Set-Top Boxes, Network Sites Key To Targeting Customers
MediaDailyNews, Jim Harenchar - Monday, September 19, 2011
Advertisers are increasingly demanding more of what we call T.I.M. -- advertisi ...
- ION Taps Sternberg To Head Sales Research
MediaDailyNews, Wayne Friedman - Monday, September 19, 2011
Longtime TV programming analysis executive for media agencies, Steve Sternberg has be ...