Tag results for "tv"
- Netflix's Double Take: Debuts Qwikster As DVD ServiceNetflix now admits to messing up. But it won't change its prici ...
- Soap Opera's Swan Song Is Good For Women Who Refuse To Settle With the end of the television version of long-time serials "All ...
- 'Mutual Fund' Media Planning Allows Buyers To Spread The Risk Not too long ago, some media buyers would revel in the exciteme ...
- Hispanic TV Market Brings Familiar RefrainWhen Hispanic TV executives gather for industry events, it can very quick ...
- Best Emmy Moment: Roger Sterling Almost Meets The iPhoneWe've taken to avoiding shows like the Emmys, playing catch-up later ...
- L.L. Bean Rolls Out New Ad Campaign In addition to underscoring the universally free shipping offer, it builds ...
- Birds Eye Aims To Shake Up Frozen Veggie Status Quo With the U.S. Department of Agriculture's new MyPlate icon driving home t ...
- Blogger/Analyst Sternberg Gets IONized, Will Had Sales ResearchLong-time Madison Avenue media researcher and programming analyst Steve Sternberg has join ...
- TV Ad Futures: Set-Top Boxes, Network Sites Key To Targeting CustomersAdvertisers are increasingly demanding more of what we call T.I.M. -- advertisi ...
- ION Taps Sternberg To Head Sales ResearchLongtime TV programming analysis executive for media agencies, Steve Sternberg has be ...
- CW Bewitches With 'Secret Circle'In its season premiere, CW's "Secret Circle" posted a nice preliminary Niels ...
- Video Viewers Embrace Tablets, Not Smartphones Video users' love of alternative screens doesn't appear to extend to mobi ...
- Football, TV & The Ad-Edit RatioFootball is a funny thing in the TV world. It drives ratin ...
- Both Advertisers And Viewers Look For Media Efficiency Media waste is something TV advertisers talk about it when it com ...
- Rentrak Outlines Plans, Tries Not to Mention Competitor Rentrak, the upstart TV measurement entity, looked to convince investors last we ...
- Disney Channels Prez Lightcap ResignsIn the "second high-level resignation at Disney this month," Carolina Lightcap unexpected ...
- CBS Finally Diversifying Away From Ad RevenueCBS -- criticized by investors in the past for "its heavy relian ...
- Cable Ops Reconsider Broadband, Streaming ServicesThe cable industry's current problems (rising content fees, fewer subscribers) might ...
- Audi Shows America The Sordid Truth Audi's new advertising campaign for the 2012 A6 sedan is showing ...
- Kaiser Permanente Ads Encourage Better Health Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- Cox Honors Latin AmericansCox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- TRA Utilizes Adap.TV For Online Video BuysMedia research company TRA is now moving to the Internet to he ...
- NBC Gets Laughs At 'Night'NBC had some good reason to cheer for its new comedies ...
- Down Stream: Netflix's New Prices Lose CustomersTV customers' anger at Netflix, once perceived as the "anti-cable" company, h ...
- Emmy 2011: The Winners Are Tougher To Call Than UsualFew will dispute that voting members of the Academy of Television Ar ...
- Why Hulu's Next Heads May Roll"Heads will roll." You hear that on lot on TV. (Currently there ...
- Cable Operators and Netflix Should At Least DateIf Netflix finds itself losing subscribers en masse either because of i ...
- Cat's Pride Promises 'Fresh' And 'Light' The new formula -- which is 25% lighter than traditional scoopable litt ...
- Election 2012 Brings Billions To TV CoffersDespite the uncertain economy, one revenue stream that local TV can cou ...
- Univision To Start 'TV Everywhere' Service in 2012Univision intends to start up a "TV Everywhere" service focused from i ...
