- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Could Traditional Advertising Be the Key to Cracking the Hyperlocal Code?
MediaDailyNews, Drew Hilles - Thursday, September 22, 2011
Finding the perfect hyperlocal advertising formula has been a challenge for a ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- Netflix, Discovery Nets Team For 2-Year TV Deal
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Coming off some multiple consumer snafus, Netflix continues to make -- a ...
- Hulu To Invest $375M In Content
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Even as Hulu -- a joint venture of ABC, Fox and NB ...
- Romano To Telemundo President
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 alo ...
- Netflix Defends Price Hike As Price Of Doing Business
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Netflix management defended its recent and dramatic business model changes -- pri ...
- Visible Measures Advances, Conde Nast Owner Targets TV Ad Dollars For Social Video
Online Media Daily, Joe Mandese - Thursday, September 22, 2011
Social video analytics firm Visible Measures this morning said it closed ...
- Set-Top Box Lexicon: Common Measurement Language -- Averages and Proportions
TV Board, Jane Clarke - Thursday, September 22, 2011
t's not just the buying and selling of time and eyeballs th ...
- Not-So-'Glee'-ful Trends In Social Media And TV Ratings
TV Watch, Wayne Friedman - Thursday, September 22, 2011
Look closer at social media numbers and TV ratings. Can you dr ...
- Marketers: TV May Get Too Much Attention, Though Not From Viewers
TVBlog, David Goetzl - Thursday, September 22, 2011
Give three top marketers credit for admitting there's a problem. That's t ...
- Ken Burns Doc To Premiere On Mobile Devices
Around the Net In Media, Phyllis Fine - Wednesday, September 21, 2011
In what may be a first for PBS, the channel will deb ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- CBS Reports Strong Advertising For TV, Radio, OOH
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
Despite overall U.S. economic malaise, current fourth-quarter advertising business is healthy f ...
- Comcast CFO: NBC Needs Turnaround Time
MediaDailyNews, David Goetzl - Tuesday, September 20, 2011
The day after NBC had an uninspiring first night of the seaso ...
- Disney Rejects Sports-Tier TV Fees
MediaDailyNews, Wayne Friedman - Wednesday, September 21, 2011
Though there continues to be soaring prices for sports television programming, ...
- Live Well Network Adds 5 Journal Broadcast Stations
MediaDailyNews, - Tuesday, September 20, 2011
The Live Well Network, operated by ABC Owned TV Group, which cove ...
- Kutcher Brings New Sheen To 'Men'
MediaDailyNews, Wayne Friedman - Tuesday, September 20, 2011
The big buildup for CBS' "Two and a Half Men" didn't disappoi ...
- TiVo Future Focuses On TV Software Packages
MediaDailyNews, Steve McClellan - Tuesday, September 20, 2011
For TiVo, the future will be less about DVRs and more abo ...
- Who Will Google Buy Next?
Performance Marketing Insider, Aaron Goldman - Wednesday, September 21, 2011
Google's been on an acquisition spree lately, buying 10 companies since Jun ...
- Media Insights Q&A With Kantar's Jeff Boehme
TV Board, Charlene Weisler - Wednesday, September 21, 2011
Jeff Boehme, CRO of Kantar, started his career in broadcast at NB ...
- Social TV Marketing Is NOT Always Good News
TV Watch, Wayne Friedman - Wednesday, September 21, 2011
So-called social TV marketing, and social media in general, comes down ...
- Fox Animation Network Better Than "The Simpsons" 24/7
TVBlog, David Goetzl - Wednesday, September 21, 2011
News Corp. has an opening to launch an exceedingly valuable Fox Animati ...
- Canoe Ventures Stumbles
Around the Net In Media, Phyllis Fine - Tuesday, September 20, 2011
Has Canoe Ventures -- the consortium of major cable companies formed thr ...
- 'Men' Season Debut: High Ratings, Low On Taste
Around the Net In Media, Phyllis Fine - Tuesday, September 20, 2011
The season premiere of "Two and a Half Men" -- which kill ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
- Scripps Consolidates All Digital Under Symson
MediaDailyNews, - Monday, September 19, 2011
E.W. Scripps Co. announced a reorganization of its digital operations, consolidating ...