- CBS News Promo Brags Network 'Invented Original Reporting'
Around the Net In Media, Phyllis Fine - Friday, August 12, 2011
CBS News premiered a promotion during today's "Early Show" that "will sure ...
- Payless Videos: 'We're With The Band'
Marketing Daily, Aaron Baar - Thursday, August 11, 2011
The retailer contracted VistaEmerge (and its charismatic singer) to promote the n ...
- Chrysler's Ram Says No Guts, No Glory
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked abo ...
- Behind The Scenes: NBCU To 'Preview' Fall Lineup Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
NBC Universal is again offering a half-hour promotional show this summer f ...
- A Burning Issue: When Television Goes Too Far
TV Board, Ed Martin - Friday, August 12, 2011
When it comes to television "entertainment," we all have our limits. Conte ...
- Jumpy Summer Thoughts On TV Sports Achilles, Stocks, Dancing Leaps, And Gold
TV Watch, Wayne Friedman - Friday, August 12, 2011
Well, Glenn Beck is at least right about one thing: We a ...
- Iacocca's Legacy is Madison Avenue Not Detroit
TVBlog, David Goetzl - Friday, August 12, 2011
Quick. Word association for Lee Iacocca. Easy as a Sunday drive: commercial ...
- Cablevision, Viacom Resolve iPad Conflict
Around the Net In Media, Phyllis Fine - Thursday, August 11, 2011
Viacom's June lawsuit against Cablevision disputing the latter's streaming of Viacom conte ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- Adidas Originals Debuts New Ad Campaign
Marketing Daily, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- TBS' Ends "Lopez Tonight" Run
MediaDailyNews, - Wednesday, August 10, 2011
Turner Broadcasting has pulled the plug on 2-year-old late-night talk show "Lop ...
- Beta: Nat Geo, ID Channels Top Viewer Preferences
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Discovery continues to tout its "ID" or "Investigation Discovery" network as ...
- Lionsgate May Launch Tyler Perry Network
MediaDailyNews, David Goetzl - Wednesday, August 10, 2011
Lionsgate indicated Wednesday that a news report saying it would launch somethi ...
- Why Most New Shows Will Flop
TV Board, Steve Sternberg - Thursday, August 11, 2011
On-air promos are still by far the most effective way for networ ...
- McMahon Says WWE Network Coming Soon, Don't Believe It
TVBlog, David Goetzl - Friday, August 12, 2011
Vince McMahon continues to pump a coming WWE Network. Yet, the b ...
- YouTube's Messy Museum of Broadcasting Adds The King
VidBlog, Steve Smith - Thursday, August 11, 2011
No problem is too big for Google to try to solve wi ...
- Missing That Cute Little Twist Of Samantha's Nose?
Around the Net In Media, Phyllis Fine - Wednesday, August 10, 2011
You may be happy to hear that CBS has ordered a scri ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Cablevision Launches iPhone, iPod App: First MSO To Do So
MediaDailyNews, - Tuesday, August 9, 2011
Big cable TV and broadband operator Cablevision Systems just announced the laun ...
- Media Insights Q&A With Dr. Angelina Li, AHL Consulting Inc
TV Board, Charlene Weisler - Wednesday, August 10, 2011
Dr. Angelina Li is a member of the CTAM Research Committee a ...
- Cycling Through TV And Marketing Revenues -- And Hitting Some Hard Climbs
TV Watch, Wayne Friedman - Wednesday, August 10, 2011
What would you give to be associated with an international professional spor ...
- Lionsgate Continues to Perform on Small Screen
TVBlog, David Goetzl - Wednesday, August 10, 2011
Perhaps because it doesn't produce much for the Big Four broadcasters a ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Telemundo To Add News, Public Affairs Programs
Around the Net In Media, Phyllis Fine - Tuesday, August 9, 2011
Aiming to make good on Comcast's promises to regulators when it acquir ...
- 'Gilmore Girls' Creator Tapped For 'Nanny Diaries' TV Series
Around the Net In Media, Phyllis Fine - Tuesday, August 9, 2011
Amy Sherman-Palladino, creator of "Gilmore Girls," is working to adapt the 20 ...
- Virgin Mobile Takes On AT&T's T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, August 8, 2011
In a new set of television commercials, Virgin Mobile's "Sparah," a manufactur ...
- Ace Metrix: Budweiser Tops In Beer Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
The number one ad is the Bud Light "Dog Sitting" spot, whi ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...