As CBS reportedly
considers the launch of a 3D cable channelAntenna TV & Me-TV Move Into Classic TV Niche Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Tribune Broadcasting's Antenna TV and Weigel Broadcasting's Me-TV, two over-the-air multicast channe ...
3DTV Price Drop Could Spur Purchase Interest Marketing Daily, Aaron Baar - Tuesday, July 5, 2011
"In all of the surveys we've done, price comes in as t ...
Hillshire Farm Spoofs Women's Secret Motivations Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
Survey: Strategic Planners To Fund Place-Based From TV, OnlineMediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
Video-on-Demand Hears The Lion's RoarMediaDailyNews, David Verklin - Tuesday, July 5, 2011
Next up on the creative conga line? The evolving opportunity that ...
Sales Take Flight: 'Pan Am' Show Could Benefit Pan Am BrandsMediaDailyNews, David Goetzl - Tuesday, July 5, 2011
ABC's new fall drama "Pan Am" could spur sales for a compa ...
Mixed Signals: Majority Not Ready For Internet-Connected TV MediaDailyNews, Wayne Friedman - Tuesday, July 5, 2011
Consumers may be as nonplussed about Internet-connected TVs as they are abo ...
TNT Uses Interactive DO To Promote 'Rizzoli & Isles'MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...
TV Metrics Need To Evolve At The Pace Of Change (A Lesson from The Twitterverse) Metrics Insider, Bill Wise - Wednesday, July 6, 2011
In case you needed further evidence that TV metrics need an updat ...
Rethinking News Coverage Of TV Ratings TV Board, Gary Holmes - Wednesday, July 6, 2011
Last night's TV ratings: probably the easiest and most common story f ...
The Fine Art Of Keeping Secrets For Ratings PayoffTV Watch, David Goetzl - Wednesday, July 6, 2011
Last month, CBS CEO Leslie Moonves suggested the first episode of t ...
Perp Walks and Mug Shots May Unfairly Hurt Perception TVBlog, David Goetzl - Wednesday, July 6, 2011
Perp walks and mug shots make for great video. But do th ...
ESPN's Serve: Outbids NBC For Wimbledon Coverage Around the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
ESPN will air Wimbledon's Grand Slam tennis tournament for the next ...
Kutcher To Debut On 'Men' Same Night As Sheen RoastAround the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
Ironic counterprogramming? On the night that "Two and a Half Men" mak ...
Why Politics Gets Covered On Local TV -- Or Doesn'tAround the Net In Media, Phyllis Fine - Tuesday, July 5, 2011
Why do some local TV stations have reporters who specifically cover t ...
Turner, Group M Still Wrangling Over Upfront DealsMediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Almost a month removed from the first TV upfront deals between med ...
Internet-Connect TV Soars, Clicks With Mainstream AudienceMediaDailyNews, Wayne Friedman - Friday, July 1, 2011
Internet-connected television sets have been growing fast, and by the end ...
JetBlue Airs Tour de FranceMediaDailyNews, - Friday, July 1, 2011
For the eighth straight year, JetBlue Airways will air continuous, live covera ...
NBC Retrans Pays Off For ComcastMediaDailyNews, David Goetzl - Friday, July 1, 2011
NBC should begin receiving retrans payments for its 10-owned stations in 201 ...