- Oprah Hosting Oscars Could Boost Both ABC And OWN
Around the Net In Media, Phyllis Fine - Friday, July 8, 2011
It's starting to go viral now, but the Sun-Times' Bill Zwecker bro ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- OH My! Omnicom, Horizon Team Up To Pitch Comcast
MediaDailyNews, Steve McClellan - Thursday, July 7, 2011
In a surprise development, two of the industry's biggest and fiercest competito ...
- ABC Hires Elizabeth Smart
MediaDailyNews, - Thursday, July 7, 2011
Elizabeth Smart has been hired as a contributor to "Good Morning Americ ...
- Bluefin Labs Introduces New TV, Web Analytics
MediaDailyNews, - Thursday, July 7, 2011
A new ratings system developed by Bluefin Labs measures how viewers respo ...
- Capitol One Card Promoted On 'Covert Affairs'
MediaDailyNews, - Thursday, July 7, 2011
USA Network is promoting the Capital One Venture Card during the seco ...
- E! Taps Kolb As President
MediaDailyNews, Fern Siegel - Thursday, July 7, 2011
Suzanne Kolb is the new president for E! A former marketing chi ...
- Hallmark Hall of Fame Moves To ABC
MediaDailyNews, David Goetzl - Thursday, July 7, 2011
The Hallmark Hall of Fame franchise, born during the Truman Administration, ...
- Will 'Torchwood' And 'Damages' Thrive On Their New Networks?
TV Board, Ed Martin - Friday, July 8, 2011
Two significant series -- one with a giant following among science-fiction fan ...
- Sports Leagues Not On TV: What's The Real Message Being Sent To Consumers?
TV Watch, Wayne Friedman - Friday, July 8, 2011
TV revenue doesn't seem to help sports leagues in their more despera ...
- ESPN, James Still Dealing with "The Decision"
TVBlog, David Goetzl - Friday, July 8, 2011
Controversy continues to roil about the highly rated ESPN broadcast, which air ...
- E Entertainment Names Suzanne Kolb President
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
Suzanne Kolb will be the new president of E Entertainment, the netwo ...
- ABC Soaps To Continue On New Online Channel
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
The executive producers of USA Network's "Royal Pains" plan to continue ABC ...
- ABC Greets 'Hallmark Hall of Fame'
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
Having been
canceled by CBS, the venerable "Hallmark Hall of Fam ...
- MSNBC Plays Hardball With Matthews & Sorkin
Around the Net In Media, Phyllis Fine - Thursday, July 7, 2011
MSNBC's Chris Matthews, who played himself on a 2005 episode of Aar ...
- AT&T Targets African Americans In 'Rethink'
Marketing Daily, Aaron Baar - Wednesday, July 6, 2011
In a television and online campaign, the company tells the stories ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- McDermott To Distribution Director Hallmark Channels
MediaDailyNews, - Wednesday, July 6, 2011
Crown Media Networks named Ryan McDermott director of distribution. ...
- Set-Top-Box Lexicon: Advanced Advertising
TV Board, Jane Clarke - Thursday, July 7, 2011
Customized deliverability of ads that better target specific consumer segments is t ...
- Will The Genie Go Back So Beck Can Get Big Bucks?
TV Watch, David Goetzl - Thursday, July 7, 2011
One of the more intriguing arcs set to accelerate with online vid ...
- Confidence Low With Consumers, Not TV Executives
TVBlog, David Goetzl - Thursday, July 7, 2011
DirecTV CEO Mike White recently mused about his wife bragging about dea ...
- 3D TV: Invasive & Sickening?
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
As CBS reportedly
considers the launch of a 3D cable channel- Antenna TV & Me-TV Move Into Classic TV Niche
Around the Net In Media, Phyllis Fine - Wednesday, July 6, 2011
Tribune Broadcasting's Antenna TV and Weigel Broadcasting's Me-TV, two over-the-air multicast channe ...
- 3DTV Price Drop Could Spur Purchase Interest
Marketing Daily, Aaron Baar - Tuesday, July 5, 2011
"In all of the surveys we've done, price comes in as t ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Video-on-Demand Hears The Lion's Roar
MediaDailyNews, David Verklin - Tuesday, July 5, 2011
Next up on the creative conga line? The evolving opportunity that ...
- Sales Take Flight: 'Pan Am' Show Could Benefit Pan Am Brands
MediaDailyNews, David Goetzl - Tuesday, July 5, 2011
ABC's new fall drama "Pan Am" could spur sales for a compa ...
- Mixed Signals: Majority Not Ready For Internet-Connected TV
MediaDailyNews, Wayne Friedman - Tuesday, July 5, 2011
Consumers may be as nonplussed about Internet-connected TVs as they are abo ...
- TNT Uses Interactive DO To Promote 'Rizzoli & Isles'
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...