- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Ratings NewsFlash: Three Network Evening Newscasts Up For First Time In Decade
Around the Net In Media, Phyllis Fine - Wednesday, June 29, 2011
It's kind of sad/pathetic that this is a big news flash, b ...
- Could Social Media Have Saved 'Arrested Development'?
Around the Net In Media, Phyllis Fine - Wednesday, June 29, 2011
Gigaom's Janko Roettgers analyzes eMarketer's report on how TV shows are usi ...
- Women Feel More Stressed Yet More Powerful
Marketing Daily, Sarah Mahoney - Tuesday, June 28, 2011
Nielsen looked at women in 21 countries, and found that almost 8 ...
- ABC's Reality Shows Trounce Rivals
MediaDailyNews, Wayne Friedman - Tuesday, June 28, 2011
ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to ga ...
- Kavanagh Upped To SVP, Oxygen Digital
Online Media Daily, - Tuesday, June 28, 2011
Oxygen Media promoted Jennifer Kavanagh to senior vice president, Digital. ...
- Data Poetry: 'And How Should I Begin?'
TV Board, Charlene Weisler - Thursday, June 30, 2011
So far June has been a month full of industry conferences, starti ...
- Murdoch: Central Casting's Version Of A Media Exec?
TV Watch, Wayne Friedman - Wednesday, June 29, 2011
If God envisioned a media executive, it might be Rupert Murdoch. Murdo ...
- Time to Close Book on Zucker Until He Really Opens It
TVBlog, David Goetzl - Wednesday, June 29, 2011
It's time to close the book on Jeff Zucker's tenure at t ...
- 'The New Oprah? Jeff Probst To Host CBS Talk Show
Around the Net In Media, Phyllis Fine - Tuesday, June 28, 2011
"Survivor" host Jeff Probst will be taking on topics similar to tho ...
- Billion-Dollar Possibilities From Social TV
Around the Net In Media, Phyllis Fine - Tuesday, June 28, 2011
Are predictions about how big social TV will be "just hyperbole, ...
- Confidence In TV, Newspaper News Rebounds Slightly
Around the Net In Media, Phyllis Fine - Tuesday, June 28, 2011
Americans'confidence in newspaper and TV news -- stuck at record lows sin ...
- Charlie Sheen Set To Die On 'Men'
Around the Net In Media, Phyllis Fine - Tuesday, June 28, 2011
To kill off Charlie Sheen's chances to ever return to "Two A ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...
- NFL Offers New 8-Game Deal
MediaDailyNews, - Monday, June 27, 2011
The NFL is negotiating with TV networks about a new early-season eight-ga ...
- Bollo Heads Marketing For TVB
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined t ...
- E! Goes Red Carpet For Comic-Con
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Comic-Con has generated more star power in recent years, as Hollywood h ...
- Outdoor TV Bows 10 New Shows
MediaDailyNews, Erik Sass - Monday, June 27, 2011
Outdoor TV is unveiling ten new shows for its third-quarter programming line-u ...
- 'Marriage Ref' Hangs In, Cable's 'Skies' Fall
MediaDailyNews, Wayne Friedman - Monday, June 27, 2011
Network prime-time television was generally pretty lackluster on the last Sunday ...
- Impressions Are Becoming Less Impressive (A Story Of GRP)
Metrics Insider, Bill Wise - Tuesday, June 28, 2011
If you want to understand the limits of TV ratings points, th ...
- On The Enjoyment Of Headlines
TV Board, Bob DeSena - Tuesday, June 28, 2011
I enjoy headlines more than most. I appreciate the art of t ...
- NFL Looks To Add Another TV Package
TV Watch, Wayne Friedman - Tuesday, June 28, 2011
Through thick and thin, in bad and good overall TV markets, t ...
- Hollywood Heavy Joe Mantegna Hosts Gun Show
TVBlog, David Goetzl - Tuesday, June 28, 2011
So he's not exactly going with Charlton Heston-type proclamations about refusing ...
- TV, Transformed: What Digitization Brings To Brands
Video Insider, Matt Wasserlauf - Tuesday, June 28, 2011
Video ad campaigns delivered online give advertisers the ability to understand w ...
- The DVR As Energy Hog
Around the Net In Media, Phyllis Fine - Monday, June 27, 2011
"Here's yet another reason to kill the set-top box as we kn ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- Hulu Strikes New Commercial Deal With Disney
MediaDailyNews, Wayne Friedman - Friday, June 24, 2011
With speculation of a possible sale of Hulu, the big online vid ...
- 'Burn Notice,' DC Comics Launch 'New Day'
MediaDailyNews, David Goetzl - Friday, June 24, 2011
USA is launching what it terms an "interactive multiplatform" comic series affiliat ...
- 'Impossible' Win: ABC's New Shows Click With Viewers
MediaDailyNews, Wayne Friedman - Friday, June 24, 2011
ABC carved out a win on Thursday night with an entire line ...