The campaign, created by Fry Hammond Barr, builds on Nemours' promise to help children grow up healthy and reach their full potential. Three TV spots highlight the imagination of children as they dream about the future.
Titled "Baseball Boy," "Backyard Girl," and "Music Girl," the spots, known now as the "Potential" campaign are currently being shown regionally in Florida and Delaware in both English and Spanish versions. Spanish and English radio is also airing.--Tanya Irwin
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