Marketing DailyAkron Hospital Campaign Features DoctorsMarketing Daily, - Wednesday, June 15, 2011
Akron (Ohio) Children's Hospital's new campaign includes 14 30-second TV spots. Ea ...
Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
Video UX Study Completed, Concludes Multi-Screen Not 'Cannibalistic'MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Capping off a week of research findings and discussions focusing on h ...
Upfront: Wait Until Next Year MediaDailyNews, David Verklin - Thursday, June 16, 2011
Since I'm not known for being coy, let me make the fir ...
Estimated 33% of Viewers Multitask While Watching TVMediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
Top 10 Consequences Of 350 Million Connected TVs In 2015Online Spin, Dave Morgan - Thursday, June 16, 2011
As attendees to the Smart TV Summit in San Jose last we ...
Study: Why Marketers Need An IPv6 EducationSearchBlog, Laurie Sullivan - Thursday, June 16, 2011
Feel free to ignore IPv6, but I recently came across a whi ...
Netflix: Brilliant, But Overblown For NowTV Board, Steve Sternberg - Thursday, June 16, 2011
I am an early adopter when it comes to anything TV ...
Set-Top Box Lexicon: Ad Decision Hardware And Software TV Board, Jane Clarke - Thursday, June 16, 2011
Ad decision components -- whether hardware or software -- come into pl ...
Current TV Looks To Olbermann For Buzz In Sleepy Summer Season TV Watch, Wayne Friedman - Thursday, June 16, 2011
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer perio ...
Burger King Launches Whopper of a NetworkTVBlog, David Goetzl - Thursday, June 16, 2011
Next time, DirecTV gets in a nasty fight with a network ov ...
CBS News/National Journal Team For Multi-Platform Election 2012 CoverageAround the Net In Media, Phyllis Fine - Wednesday, June 15, 2011
CBS News has partnered with National Journal, the magazine/Web site that focus ...
Comcast To Test Remote Cloud-Based Video Recording Around the Net In Media, Phyllis Fine - Wednesday, June 15, 2011
And speaking of TiVo and DVRs -- as we were in anoth ...
NBC's Greenblatt: Looking To Revive 'Innovative' ProgrammingAround the Net In Media, Phyllis Fine - Wednesday, June 15, 2011
In what Hollywood Reporter claims is Robert Greenblatt's first in-depth interview sin ...
Effectiveness Is Not Aligned With Engagement Marketing Daily, Aaron Baar - Tuesday, June 14, 2011
Marketers looking to buy programming based on "audience engagement" may want ...
Heavy Streaming Video Viewers Watch Less TV, Nielsen SaysMediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
The Nielsen Company now says streaming of Internet video may come ...
McGraw-Hill Puts Broadcast Biz Up For SaleMediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
Looking to focus on its core brands -- which include financial servic ...
Nets Gain Time-Shifted Viewers, CBS LeadsMediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
CBS, the strongest TV network in terms of overall viewers, said ...
NFL Podcast Tackles TVMediaDailyNews, David Goetzl - Tuesday, June 14, 2011
Programmers from ESPN to NBC News offer full episodes of shows ...
Media Insights Q&A With GutCheck's Matt Warta TV Board, Charlene Weisler - Wednesday, June 15, 2011
Matt Warta entered the media research field via an unusual route ...